B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality
Heinz Marketing
MARCH 28, 2020
Marketing 2030: Five Ways to Survive and Thrive Over the Next 10 Years. Why Mars is more interested in measuring attention, not impressions. An important look at the difference between attention vs. impressions when it comes to ads. We should be humanizing during this crisis. But when did selling become not about humanizing?
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