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What the AI-Delivered Buyer’s Journey Will Look Like in 2030

Adobe Experience Cloud Blog

Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI). By 2030, AI’s power to collect and analyze large quantities of data will drive ever-improving customer experiences.

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Martech 2030: Introduction to the Decade of the Augmented Marketer

chiefmartech

Many companies implemented new ways of engaging with their customers through digital channels and new ways of operating internally with a remote workforce in a matter of weeks this spring. A Twilio study of 2,569 companies published this summer found that, on average, COVID-19 accelerated their digital communication strategy by six years.

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Markets, competitors, and customer expectations can change swiftly. Companies get value by participating in relevant networks, as a source of customers, knowledge, and talent. Over the next ten years, brands will increasingly build customer engagement and business models around platform concepts.

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Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

The human sets the goals for the optimization — a hierarchy of preferred actions and the characteristics of ideal customer conversions on them. ” AUGMENTED CUSTOMERS. These modes of interaction between brands and customers will remain important, especially in services and relationship-driven businesses.

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Martech 2030 Trend #4: From Big Data to Big Ops

chiefmartech

But it’s by integrating that data into the design and delivery of remarkable customer experiences that marketers create orders of magnitude greater value for their organizations. How effectively you distill and activate that data in your business operations and customer experiences.

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Adtech’s approaches to greener marketing

Martech

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Sharethrough is the first adtech partner to make GMP+ available to media buyers and publishers through its programmatic platform.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Blame a few fuzzy data in a 2011 study.