chiefmartech

DECEMBER 3, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. The post Martech 2030 Trend #4: From Big Data to Big Ops appeared first on Chief Marketing Technologist. This is part 5.

Trends 104

Trends Enterprise Management Work Management Marketing Management 104

Marketing Insider Group

JUNE 22, 2023

Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. You maintain more consistent branding. Customers have more power than ever and want to educate themselves on brands, products, and services on their own terms. Automated marketing has been exploding across industries in recent years.

Marketing Automation Services 263

Marketing Automation Services Budget Programs Automation Work Management 263

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands. Brands that admit their faults, values and practices are more likely to be perceived as authentic.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Hubspot

FEBRUARY 12, 2024

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. Currently 6% of US homeowners have solar ( ~14m households), and the American residential solar market is forecast to grow at a 15%+ CAGR through 2030. There are already 17.4k per Jungle Scout.

ROI 53

ROI Forecasting Work Management Training 53

Martech

MARCH 27, 2024

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Moreover, we tend to buy from the brands we know. Employees frequently change roles, resulting in an unstable buying committee.

Account Based Marketing 112

Account Based Marketing Spending B2B Marketing ABM 112

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Marketing Insider Group

JULY 25, 2023

Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! The brand provides lots of videos and training on how to use its tools for higher-quality output. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. Ding, ding, ding!

Marketing AI 196

Marketing AI Budget Programs Tools Copywriting 196

Martech

APRIL 18, 2024

Implementing a sustainable adtech solution is part of adopting a larger environmental mission that brands can communicate proudly to customers. The company pledged its operations will be net zero by 2030, and its portfolio by 2050. But these improvements have to make business sense as well.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Work Management Marketing Management 67

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Marketing Insider Group

AUGUST 5, 2020

By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Conversely, many online retailers and digital brands have thrived. But brands must adjust their marketing strategy to take advantage of this increased digitalization. More and more brands are jumping onto this trend.

Trends 342

Trends Planning Enterprise Management Paid Search Agency 342

Hubspot

SEPTEMBER 7, 2020

So, how can you ensure your brand attracts new audiences on Instagram? In fact, 82% of people prefer live video over social posts from a brand according to a survey hosted by Vimeo Livestream and New York Magazine ! But enough from me — now, I’ll let you take inspiration from those already using Instagram Live to grow their brand.

Marketing & Strategy 101

Marketing & Strategy Marketing Strategy Brand Identity Branding 101

B2B Marketing Directions

MARCH 8, 2020

January 2020 - Microsoft announces that it will become carbon negative by 2030, and it pledged that by 2050, it will remove from the environment as much carbon as the company has emitted since it was founded on 1975. The CEOs signing the statement committed to supporting communities by "embracing sustainable practices across our businesses."

Brand Identity 64

Brand Identity Branding Paid Search Agency Enterprise Management 64

Only B2B

APRIL 3, 2024

Must Read: How to Collect B2B Intent Data Marketing Automation & Intent Data: A Dynamic Duo By 2030, the global automation market is projected to reach $13.71 billion (Polaris). In the evolving B2B market, leveraging marketing automation platforms (MAPs) is no longer optional—it’s essential for staying ahead.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Salesforce Marketing Cloud

SEPTEMBER 24, 2021

The first step toward honoring the United Nations’ Sustainable Development Goals (SDGs) , the North Star to-do list for people and the planet by 2030, is to create sustainable products. In 2020, CEO Marc Benioff led a consortium of companies in an initiative to plant one trillion trees by 2030. Build a sustainable business model.

Lead Ranking 98

Lead Ranking Ad Building Paid Search Agency Peer-to-peer 98

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Many media platforms provide brand lift studies. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

SmartBrief - Marketing

FEBRUARY 8, 2024

This integration enables brands to build cohesive storytelling experiences that flow smoothly across various channels. DOOH amplifies these brand messages, ensuring consistency and engagement across all consumer touchpoints and enhancing the impact and recall of campaigns.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Onalytica B2B

FEBRUARY 22, 2016

Faced with a growing population and climate change, the UN has warned that by 2030 the demand for water is expected to exceed supply by about 40%, with half the global population facing water scarcity. TOP 100 BRANDS. Ryan Sabalow. RyanSabalow. JGHillfreep. erin brockovich. ErinBrockovich. Peter Sinclair. greenman3610. Raffi Cavoukian.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

chiefmartech

OCTOBER 11, 2020

Don’t let your brand accidentally end up featured in a presentation that way. Jason and I have been collaborating on a “Martech 2030” project, part of which was shared in my opening keynote at the MarTech Conference this past week. One of the examples he shared was particularly eye-opening.

Marketing Management 116

Marketing Management Advertising Agencies Paid Search Agency Ad Agencies 116

Choozle

MARCH 20, 2024

trillion by 2030. As more brands pivot towards CTV, the crucial question arises: within the allocated budget, how many ads can effectively reach the target audience? Creates memorable brand experiences through the power of audio. Video Streaming Market Just how big is the video streaming market? of the US internet population.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

QuanticMind

JUNE 22, 2023

Here’s what to read from the week of 6/16/23 - 6/22/23 to stay ahead of the curve: AI Will Replace Over 30,000 Ad Agency Jobs, Report Says—Here Are The Roles Most At Risk [:02] This post was written by a human, but by 2030? This piece takes a look at how brands can succeed on the platform.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ads 52

Digilant

DECEMBER 13, 2022

While those legacy channels still exist and can be extremely effective, they’re hardly the only opportunities for brands to connect with audiences. The emergence of new digital channels has opened exciting doors of opportunity — but only for brands willing to walk through them and accept that customer expectations have evolved. .

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Digilant

DECEMBER 13, 2022

While those legacy channels still exist and can be extremely effective, they’re hardly the only opportunities for brands to connect with audiences. The emergence of new digital channels has opened exciting doors of opportunity — but only for brands willing to walk through them and accept that customer expectations have evolved. .

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Spiralytics

DECEMBER 7, 2022

Eight out of ten consumers make purchase choices based on sustainability-based concerns, and 53% of consumers report having switched to smaller and lesser-known brands because of better sustainability practices. Nowadays, many brands have started integrating sustainability into their business model. What is “greenwashing”?

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Ranking 117

Content Standard

AUGUST 12, 2021

Much like content marketing itself, thought leadership content has matured in recent years, creating more opportunities for brands to leverage it in highly sophisticated and strategic ways. Here’s how brands use it to drive industry discussions and pioneer innovation. What value does thought leadership bring?

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Scoring 138

sagefrog

DECEMBER 13, 2023

billion by 2030.[1] Yet, newsletters perform best when focusing on leadership, employees, and other team members because people buy into people more than brands. Brands that develop an emotional connection with customers are three times more likely to receive word-of-mouth recommendations than those that don’t.[2]

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Martech

JULY 14, 2023

billion by 2030. Start by reminding yourself of your brand goals before crafting content. The genie is out of the bottle, and it’s not going back in. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5

Marketing AI 93

Marketing AI Practices Tools Copyright 93

The Customer

JUNE 29, 2021

When asked whether AI systems being used by organizations will employ ethical principles focused primarily on the public good by 2030, 68% said they will not. Patients are not brand loyal , splitting where they receive care across an average of 4.2 provider brands. Profitability Alone Isn’t Sustainable. Like what you see?

Ethics 52

Ethics Peer-to-peer Privacy Cross-Selling 52

ClearVoice

JANUARY 31, 2020

Or in other words: instead of merely thinking about 2020, think about 2030 so you’re prepared for anything. Or in other words: instead of merely thinking about 2020, think about 2030 so you're prepared for anything. Freelancers must stay educated and attentive for the road ahead. Packages and process will become important.

Contingency Planning 118

Contingency Planning Pricing Price Paid Search Agency 118

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. AI-driven marketing is set to drive 45% of the total global economy by 2030. Social media has made brands more susceptible to scrutiny than ever before.

Marketing AI 131

Marketing AI Lead Ranking Paid Search Agency Marketing Management 131

QuanticMind

JUNE 23, 2023

As a result, there’s an opportunity for brands to help break down these stigmas via education, which will also help them form meaningful connections with female consumers. Cannabis brands of all sorts can benefit by using marketing to educate and destigmatize cannabis for the US public. We think not!).

Demographics 52

Demographics Forecasting Education Guidelines 52

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. billion by 2030. What is B2B SaaS Marketing? Higher competition The global SaaS market was valued at $237.48

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

chiefmartech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

Contently

OCTOBER 11, 2019

In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. It is now estimated that the nursing workforce will grow steadily through 2030. News, Cleveland Clinic has expanded its brand awareness through its digital publication: Health Essentials. Mayo Clinic | Sharing.

Creativity 134

Creativity Examples Content Marketing Planning 134

EveryoneSocial

FEBRUARY 10, 2023

A large, skilled talent pool to hire from is key to modern companies’ success — especially considering that by 2030, there will be a shortage of human talent that could result in a loss of $8.5 Employer Branding Advocacy also plays an important role in building the company’s employer brand.

Social Media 98

Social Media Social Networks Customer Satisfaction Linkedin 98

chiefmartech

DECEMBER 2, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. By 2030, there will be billions and billions of apps in the world. I’m republishing it here as a 7-part series.

Work Management 133

Work Management Marketing Management Trends API 133

Top Rank Marketing

AUGUST 18, 2023

percent during November to 13 percent, according to recently-released data.

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Zoominfo

OCTOBER 23, 2019

China will reap the most economic benefit from AI by 2030, followed by North America ( source ). jobs could be at high risk of automation by the early 2030s, higher than Germany (35%), the UK (30%) and Japan (21%) ( source ). IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247