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What Your Google Tag Manager Container Should Contain - Whiteboard Friday

Moz

What I recommend when you're setting up the event tracking for page scroll, the category should be page scroll, the action should be the percentage of which people scroll down, and then the label should be the URL. Obviously, if you're working in-house, you're probably not making Google Tag Manager containers all that often, unless you work at say a homebuilder and you're making microsites for every new home development.

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