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5 Key Missteps to Avoid in Content Marketing to Gen Z

ClearVoice

Finding ways to engage with Gen Z can be uniquely challenging for marketing professionals. Gen Z is a huge demographic with a lot of buying power, so it’s vital for content marketers to get it right. As you continue to evolve your content strategy, take the following content marketing pitfalls into account.

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Branding phone calls improves customer trust

Martech

That’s why in addition to caller ID, some mobile marketing platforms are offering branded calls. In TransUnion’s Branded Call Display service, marketers can include a brand logo, company name, location, a printed message and an authenticating check mark. billion in 2024 to over 50 billion in 2029, according to Juniper Research.

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

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From snowbirds to summer adventurers – travel ads are taking off in 2025

illumin

The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. of the global market. Customer needs and preferences extend beyond the product to marketing and advertising. Estimates project the industry will grow 3.90% year over year and reach USD$955.9

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Pay-Per-Click (PPC) Advertising in B2B Marketing

Orange Owl Blog

B2B Marketing Pay-Per-Click (PPC) Advertising in B2B Marketing Orange Owl March 8, 2025 Share : Table of Contents Introduction Pay-Per-Click (PPC) advertising has become a crucial component of B2B marketing strategies in the fast-paced digital world. What is Pay-Per-Click in B2B Marketing?

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Content Overload: How To Streamline Your Content Curation Process

Scoop.it

This article will discuss various strategies for streamlining content curation , including the use of content curation platforms, artificial intelligence/machine learning and RSS feeds. Curata Curata is a content curation and marketing platform that helps businesses streamline their content creation and distribution process.

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How Marketers Can Connect With Generation Alpha

Salesforce Marketing Cloud

Already showing signs of being a uniquely global and progressive group, marketers will need to figure out how to connect with the most sophisticated audience yet. What’s next for generative AI and marketing? By 2029, their economic footprint will exceed $5.46 It’s all possible with Data Cloud for Marketing.