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Senior Segmentation: The Boomer Silver Tsunami

Rain: The Growth Agency

With the roughly 10,000 Baby Boomers turning 65 every day from 2011 through 2029, this demographic represents a large and influential segment of society totaling roughly 70 million people who are expected to change the dynamics and definition of retirement. Consequently, Rain the Growth Agency.

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What’s Trending In Marketing July 2023

Stevens & Tate

Noteworthy Marketing News Peloton to relaunch brand as company continues to struggle Peloton aims to reposition its brand to appeal to a wider demographic. billion USD by 2029. While the brand is known for its at home bike services, the company looks to re-shift the brands image to be more welcoming to new users.

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How Marketers Can Connect With Generation Alpha

Salesforce Marketing Cloud

What makes Gen Alpha different from Gen Z, and how will they look in five, 10, 15 years as they age into the dominant demographic? By 2029, their economic footprint will exceed $5.46 They’ve got access to more at an earlier age,” he said. “It trillion, according to McCrindle.

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How Your Digital Marketing Supports Your Recruiting Efforts

Brandpoint

Adding to our challenge, we also have a demographic time bomb that’s exploding in slow motion. An estimated 10,000 baby boomers are retiring every day and will continue to do so until the youngest of this generational tranche reaches age 65 in 2029. It’s going to get worse before it gets better.

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How Your Content Marketing Supports Your Employer Branding

Brandpoint

Adding to our challenge, we also have a demographic time bomb that’s exploding in slow motion. An estimated 10,000 baby boomers are retiring every day and will continue to do so until the youngest of this generational tranche reaches age 65 in 2029. It’s going to get worse before it gets better.