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How to unlock more value from your event content

Martech

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. Reid partners closely with sales in her role, using session data, surveys and an understanding of where attendees are in the buyer’s journey to qualify leads and route them properly.

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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Tapping into the company’s own booking data and customer surveys, they identified a growing demand for nearby trips within 300 miles, or a day’s drive, of people’s homes. Airbnb does this by sharing posts that reveal the trending searches on their site. top trending unique stays on airbnb right now: ?? shepherd’s huts ?? tiny houses.

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AI might kill organic traffic—here’s what SEO marketers need to know

Unbounce

This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site. Study or survey your audience to discover what they really care about and share the results with them. But this change might not be so great for marketers. AI is coming to search. unduplicable?)

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25 Stats That Prove Why Workplaces Need to Embrace Diversity

Hubspot

This number is expected to rise to over 25% by 2028. Most leading companies site diversity as one of the most valuable aspects of company culture. In 2019, a survey found that three in five U.S. In 2019, 29% of Baby Boomers were working or looking for work, outpacing generations before them at their age. ( Pew Research Center ).

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Engaging Remote Employees: Tips to Keep Your Team Connected

EveryoneSocial

Buffer ) 83% of workers, remote or on-site, say that a remote work opportunity would make them feel happier at their job. ( CoSo Cloud ) Upwork’s “Future Workforce Report” predicts that 73% of all teams will have remote workers by 2028. 44% of employees say that part of their team is full-time remote.

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37 Groundbreaking Digital Marketing Statistics for 2024: CMS and AI Trends

RebelMouse

According to a global survey conducted in 2022, 27% of marketers spent less than $1,000 per month on content marketing, while 10% paid $10,000 to $20,000 per month. billion by 2028 , up from $27.4 survey, 16% of respondents aged 35–44 found brand/advertiser- generated AI images highly appealing. billion in 2023. In a 2023 U.S.

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The Modern Homeowner and How to Reach Them Across Channels

Porch Group Media

In fact, according to the survey of 2,000 adults who currently own a home or plan to in the future, half (51%) of younger buyers aged 18 to 43, and nearly one third (32%) of those ages 57 to 75 say “community” has become more important over the past year. billion globally by 2028. Outdoor Living Space. OTT and CTV.