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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. Additionally, the market is projected to maintain an upward trajectory at 10.36% annually up to a market volume of roughly $52 billion USD by 2028.

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Designing Personalized User Experiences with Data & AI? Keep This In Mind

Salesforce Marketing Cloud

By 2028, 221 zettabytes of data will exist worldwide, according to the International Data Corporation (IDC). Observe the ethical environment He spoke about this on the podcast series “Voicing Relationships ,” produced in partnership with House of Beautiful Business, the network for the life-centered economy.

Design 96
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Why the time is right for augmented reality (AR) in marketing

ClickZ

The ongoing and widespread rollout of 5G networks will open the floodgates for mass adoption of AR and finally allow the technology to reach its full potential. The ongoing and widespread rollout of 5G networks will open the floodgates for mass adoption of AR and finally allow the technology to reach its full potential.

Planning 145
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10 advanced social media copywriting best practices

Sprout Social

Social practitioners wear many hats as they balance emerging networks and formats. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

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Retail Media: What You Need to Know

Digilant

By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. These days, about 75% of brands have dedicated budgets for retail media networks , and that’s just the beginning. Retail media networks serve as the engine behind retail media’s growth. billion in 2023.

Media 59
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Amplifying Back-to-School Strategies with Retail Media

Choozle

and across third-party sites and apps that are part of Amazon’s network. Back-to-school season is one of the most important shopping events of the year, especially for retailers that sell products related to education, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending hit $110.8B

Media 52
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3 Ways to Use AI in Digital Advertising

Digilant

And by 2028, the market for AI in marketing is expected to reach $107.5 Social Media Social media networks use machine learning to target ads to specific people based on interest, engagements, and who they follow. According to a Salesforce report, 62% of marketing organizations say they already use AI.