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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. from 2021 to 2028.

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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

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24 Data Warehouse Statistics for 2022

TrustRadius Marketing

Just as their needs are increasing, the market is evolving rapidly. In order to stay on top of such a fast-paced market that touches dozens of industries, up-to-date info is essential. Data Warehouse Market Scope and Scale. The global data warehousing market size was valued at $21.18 billion by 2028. Flexera 2021).

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Designing Personalized User Experiences with Data & AI? Keep This In Mind

Salesforce Marketing Cloud

In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. By 2028, 221 zettabytes of data will exist worldwide, according to the International Data Corporation (IDC). That’s up from 52% the year prior.

Design 96
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How to unlock more value from your event content

Martech

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. About half of content marketers are already using in-person events in their campaigns. My first in-person event was overwhelming.

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2021 Cyber Security PPC Marketing Benchmarks. It’s Certainly a New Normal

Envy

The global cybersecurity market was valued at $167 billion in 2020 and is expected to register a compound annual growth rate (CAGR) of 10.9% from 2021 to 2028. The cybersecurity market has never been dull, nor short of competition. The cybersecurity market has never been dull, nor short of competition. You are not alone.

PPC 116
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Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

Animalz blog

Content marketers fall for this same trap all the time. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing. SEO arms race.