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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

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Why the time is right for augmented reality (AR) in marketing

ClickZ

From product launches to test drives, AR can help marketers build virtual experiences and engage audiences in a new and innovative way. According to research , 5G will unlock AR applications that will create more than $140bn in cumulative revenues between 2021 and 2028. AR is entering a new phase of its journey.

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