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How to Get Started with Performance Marketing

Outbrain

JUNE 21, 2021

Here are some of the key metrics and KPIs commonly used in performance marketing: CPM. CPM stands for Cost Per Mille, or Cost Per Thousand, and it is the cost the advertiser pays for 1000 impressions of a digital ad. In other words, it is the price for every 1000 times an ad is shown to viewers.

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Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66
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