Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers
SmartBrief - Marketing
OCTOBER 16, 2023
Image: Azoya USA) The Qixi Festival (Chinese Valentine’s Day) in 2023 witnessed impressive ecommerce sales. They’ve embarked on a new strategy called “ Return to Taobao, Users and the Internet ,” which is supervised by Alibaba’s co-founder, Jack Ma. billion, with a 14.6% year-on-year increase.
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