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Why the time is right for augmented reality (AR) in marketing

ClickZ

Gen Z is already using AR on a regular basis through filters and lenses on popular platforms such as Snapchat, Instagram and Tik Tok, while Google is integrating AR into mobile search, starting with its popular 3D animals feature. With 100 times the bandwidth of 4G, 5G will enable ultra-low latency and the ultimate connectivity of devices.

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