Spiralytics

JUNE 11, 2023

Many argue that it’s the first viral AI-generated song , receiving over 230,000 views on YouTube and 625,000 streams on Spotify before copyright strikes from Universal Music Group—the artists’ label—took it down. Modern-day celebrities aren’t the only ones getting their voices replicated.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Martech Advisor

FEBRUARY 20, 2020

According to the US Bureau of Labor Statistics , “Overall employment of mathematicians and statisticians is projected to grow 30 percent from 2018 to 2028, much faster than the average for all occupations. Marketers Amp up on Data Science. Data as a Tangible Asset. Data as a Tangible Asset.

Allocation 69

Allocation Privacy Marketing & Strategy Ethics 69

Sprout Social

NOVEMBER 16, 2020

And you’ll see that the brand’s social content reflects these insights: posts about road tripping, working from home, floating cabins and the occasional envy-provoking views. Not to mention—against all odds—it went ahead and filed for its initial public offering. So what contributed to the brand’s comeback? They act fast.

Work Management 125

Work Management Marketing Management Advertising Agencies Paid Search Agency 125

Digilant

MAY 23, 2023

We have seen several unique use cases, ranging from Lowe’s “Lowbot” which provides tailored information to shoppers in-store, to Netflix’s AI-driven machine learning technology to give personalized recommendations on new content for viewing. And by 2028, the market for AI in marketing is expected to reach $107.5

Marketing AI 40

Marketing AI Advertisements Advertising Marketing Automation Services 40

Digilant

MAY 18, 2023

We have seen several unique use cases, ranging from Lowe’s “Lowbot” which provides tailored information to shoppers in-store, to Netflix’s AI-driven machine learning technology to give personalized recommendations on new content for viewing. And by 2028, the market for AI in marketing is expected to reach $107.5

Marketing AI 40

Marketing AI Advertisements Advertising Amazon 40

Hubspot

JULY 22, 2019

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Anyword

SEPTEMBER 29, 2021

The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028. It provides mathematical functions based on customized expressions while permitting real-time data analysis and cross-survey comparisons.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Content Standard

APRIL 19, 2024

According to Wyzowl , 44 percent of people prefer to learn about a new product or service via short video content versus other methods such as reading an article or viewing an infographic. between 2024 and 2028 by a total of 12.6 It’s engaging, versatile, and offers great ROI for marketers. million users (a 5.04

Paid Content 92

Paid Content Social Media Advertising Channels Brand Identity 92

Outbrain

JUNE 21, 2021

A huge benefit of programmatic is the in-depth reporting and analysis, which means that advertisers can explore performance of programmatic ads and optimize in a highly focused way. The campaign performance was extraordinary: CTR 18.47%, CVR 13.39%, and an amazing 2028% ROI. Read more about programmatic advertising here.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

Salesforce Marketing Cloud

JANUARY 22, 2024

The 360 view According to McKinsey, generative AI has the potential to add between $2.6 They work with a sentiment analysis program to determine whether data pulled off the internet, like social media comments or product feedback, is positive, negative, or neutral, and to identify its emotional tone. All at once. trillion and $4.4

Marketing AI 122

Marketing AI Work Management Marketing Management Ethics 122