Can we use AI to further humanize our B2B Brands?
B2BMarketing.net
APRIL 16, 2024
Our engagement with synthetic data doesn’t make us data scientists, but it is already helping us evolve audience segmentation models, attitudinal and behavioural analyses, and the synthesis of qualitative and quantitative data at scale, and so on. billion by 2028. It’s here that we, as marketers, must tread carefully.
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