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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

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A Day in the Life of An AI Enterprise

Salesforce Marketing Cloud

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. From predictive analytics uncovering market insights to intelligent automation streamlining operations, this AI enterprise is what a successful business should look like. Does this company exist?

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3 recent surveys predict B2B marketing budgets will get a boost in 2025

Sword and the Script | B2B

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. The reason?

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AI Chatbots for Enhanced B2B Customer Service

Trade Press Services

Artificial intelligence (AI)-driven chatbots have transformed the way B2B organizations interact with prospects and customers. These automated conversational agents use AI to interact with clients in real time. The chatbot market is expected to reach over $15 billion by 2028.

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How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study]

SEMrush

Create free account Semrush Blog Marketing AI How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study] Author: Eugene Levin 9 min read Jun 24, 2025 Contributors: Anna Yudina and Luke Harsel Table of contents Google launched its AI Mode in the US in May, and SEOs are now facing a new frontier.

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AI Voice Cloning: Everything You Need to Know For Now

Spiralytics

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. This article will give you a glimpse of how voice cloning AI works, the concerns you need to be aware of, and what you can expect from the future of this technology.