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Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

Zhiyi Tech, a data analysis data for Taobao & Tmall, reported in July that product search volume for items related to “Qixi” and “Valentine’s Day” for men surged by 472% compared to July 2022, while product search volume for gender-neutral products saw an extraordinary increase of 1,412%.

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Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

Zhiyi Tech, a data analysis data for Taobao & Tmall, reported in July that product search volume for items related to “Qixi” and “Valentine’s Day” for men surged by 472% compared to July 2022, while product search volume for gender-neutral products saw an extraordinary increase of 1,412%.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

billion by 2028. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Co-connecting other relevant events can drive the audience from there to your pages. As per the data from Stastica, the SaaS market will reach $374.50 billion in 2024.