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Retail Media: What You Need to Know

Digilant

No advertising channel in the history of our industry has ever grown as quickly as retail media. By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. These days, about 75% of brands have dedicated budgets for retail media networks , and that’s just the beginning.

Media 59
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Why the time is right for augmented reality (AR) in marketing

ClickZ

The ongoing and widespread rollout of 5G networks will open the floodgates for mass adoption of AR and finally allow the technology to reach its full potential. Finally, AR can be fully integrated into advertising campaigns to connect deeply with consumers and boost conversions by up to 40%. 30-second summary: .

Planning 145
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Global digital ad spend set to grow 8.4% this year

Martech

of total ad revenue by 2028,” the report says. “A A single-digit growth should be thought of more as a function of the size and maturity of ‘digital’ rather than a recessionary environment.” ” Dig deeper: How Penske Media uses a CDP to help advertisers reach digital users Why we care. to reach $125.7

Spending 104
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Performance Optimization: Unlocking Potentials for D2C Growth on Shopify

Huptech Web

from 2021 to 2028, reaching $174.9 In this multi-device environment, website responsiveness is essential. The conversion rate is important because it directly affects your advertisements’ return on investment (ROI). billion by 2025. However, it goes beyond load times. Keep on reading!