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How to unlock more value from your event content

Martech

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. Event sessions are cornerstone content that can drive activations year-round in account-based marketing outreach, sales outreach and even in-product. After the event, what happened to all that content?

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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

A deep dive into its social activity over the past few months gives us several clues. Experiences are one-of-a-kind activities that offer a deep-dive into the local host’s world and passions. Airbnb does this by sharing posts that reveal the trending searches on their site. So what contributed to the brand’s comeback?

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Retail Media: What You Need to Know

Digilant

By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. These are the advertising services offered by retail and other commerce brands that enable third-party brands to advertise (and typically directly sell) their products on a retailer’s site or within its app or marketplace.

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Headless Commerce: Elevate User Experience with Unique Online Stores

Huptech Web

from 2021 to 2028, reaching a market size of $19.20 Source: Grand View Research) North America is expected to dominate the headless commerce market from 2021-2028, driven by key players and early adoption. Discover these intriguing statistics about headless commerce: The headless commerce market is projected to grow at a CAGR of 17.5%

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The Pay Me Now Mentality – How to Meet Evolving Customer Demands

Martech Advisor

A quick browse of the most popular sites shows services for web development, SEO, graphic design, programming, writing and translation, among countless others. trillion in annual economic activity, while others predict that by 2028, over half the American workforce will be independent. The figures for this are staggering.

Demand 53
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Why Digital Media is Killing TV Advertising

Hubspot

This makes these generations "unreachable" through traditional advertising methods, particularly since most streaming platforms, like Netflix, don't allow brands to advertise on the site. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028.

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Engaging Remote Employees: Tips to Keep Your Team Connected

EveryoneSocial

Buffer ) 83% of workers, remote or on-site, say that a remote work opportunity would make them feel happier at their job. ( CoSo Cloud ) Upwork’s “Future Workforce Report” predicts that 73% of all teams will have remote workers by 2028. Think of it like different clubs and activities that can better engage people at your company.

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