Digital ad spend growth drops to 7.8% this year
Martech
MAY 18, 2023
Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. The long view from these numbers shows that digital advertisers are pumping the brakes following a remarkable rebound in 2021. It is projected to rebound to 11.2%
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