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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. The long view from these numbers shows that digital advertisers are pumping the brakes following a remarkable rebound in 2021. It is projected to rebound to 11.2%

Spending 106
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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

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The Rise of 'K-everything': How Culture Fuels Business Growth

Hubspot

Source: Hills, Views and Valleys But natural wonders aren’t the only drivers for Korean tourism in 2024: ? But it’s on the right track: The number of visitors of Jeju Island, a popular beach destination in South Korea, grew nine times year over year. Beach chillin’ in Jeju, anyone? of funds injected in 2023.

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TV advertising: 6 key trends to watch in 2024

Martech

By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. billion by the end of 2027, per eMarketer. Advertisers can now deliver highly targeted ads to specific households or even individual viewers. This increases ad campaign efficiency by eliminating wasted impressions.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. Viewing behavior significantly influences this shift.

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The Martech Show Episode #7: Ecosystems and the Expanding SaaS Universe

chiefmartech

Jay estimates that there are ~175,000 SaaS companies in the world today — and predicts that there could be 1 million by 2027. Here’s the full episode for your viewing pleasure: The post The Martech Show Episode #7: Ecosystems and the Expanding SaaS Universe appeared first on Chief Marketing Technologist. 297 subindustries.

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Rise of CTV in marketing: Discover strategies that drive success

SmartBrief - Marketing

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. In addition, interactive ads that take advantage of the larger screens and high-definition capabilities of CTV devices to create captivating viewing experiences can be tailored to the viewer’s interests. billion in 2024.