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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Planning is one of the most important factors for success in your social media marketing initiatives.

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How marketers are investing in games: IAB PlayFronts

Martech

billion by 2027. A third of current gaming advertisers have carved their spend out of their general media budget. They consider it the second-safest digital channel, just behind CTV, and safer than social media, digital audio and digital display. Forty percent of current game advertisers plan to increase spending in 2024.

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AI in social media: 6 tools to get you started fast

Unbounce

In the words of Big Daddy Kane: “Managing social media ain’t easy.” But AI for social media can make it a whole lot more manageable. Wanna learn how to use AI in your social media marketing? What is AI for social media? How can AI be used in social media? billion by 2027.

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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. billion by 2027. As the industry increases, more and more marketing and social media budgets are allotted to influencer marketing. It hit $15.2 billion in 2023 and is projected to reach $22.2

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TV advertising: 6 key trends to watch in 2024

Martech

Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketer.

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Innovations in Search and Social [September 2023]

QuanticMind

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. Millennials spent even more, averaging a little over $1,000 in purchases.