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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. According to a research summary from Hospitality Net , “Meetings volume from February to March (2022) increased 55.5

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Three B2B Marketing Trends to Watch in 2023

Webbiquity

billion by 2027. Research shows that a whopping 60% of companies spend more time researching potential partners than meeting with them. According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% over a five-year period.

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Marketing is hiring more freelancers. Should one of them be you?

Martech

Layoffs and loss of skills Fiver Pro’s research found that 85% of marketing leaders have conducted layoffs in the past two years. This resulted in the loss of some critical skills — the top three being marketing manager (37%), digital marketing (31%) and market research (30%).

Planning 127
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What is retail media – and why it’s taking over in 2024

illumin

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. According to research from McKinsey , most advertisers are currently splitting their business between an average of four retail media networks (RMNs).

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C-Suite Executives Are Researching Collaboration Solutions More as Businesses Continue to Seek Ways to Manage Remote and Hybrid Workforces

Madison Logic

Identify and Prioritize In-Market Accounts and Buying Committee Members The demand for collaboration solutions reverberates across companies of all sizes; however, a distinct pattern emerges as larger corporations amplify buyer research efforts. compound annual growth rate by 2027.

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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

between 2022 and 2027. AI content marketing tools can help you with tasks like keyword research, content optimization, headline generation, and social listening. The virtual assistant industry has grown exponentially over the years, highlighting its importance for brands all over the world.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Even those at the top are always at risk. So what components make up this effort? Company transformation.