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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Those developments will permanently change how events are planned, produced, and participated in going forward. While companies plan to send more employees to live events in the spring of 2022 than during the fall 2021 event season, corporate travel managers don’t expect a full recovery in business travel until after 2023. .”

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How marketers are investing in games: IAB PlayFronts

Martech

Forty percent of current game advertisers plan to increase spending in 2024. billion by 2027. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. The study also points to eMarketer’s projection that U.S. gaming spend will swell from $8.5 billion in 2024 to $11.5 There are 213 million consumers in the U.S.

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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Planning is one of the most important factors for success in your social media marketing initiatives. Use these tips to create a solid plan and manage multiple clients and social media projects efficiently.

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Marketing is hiring more freelancers. Should one of them be you?

Martech

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. If you are considering going freelance, or just putting together a plan in case of downsizing, Spigelman suggests laying the groundwork now. Layoffs are only part of the reason for this. Steps to take.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

annually through 2027. In 2021, 54% of respondents to ZoomInfo’s survey reported their organization definitely plans to host virtual events, and 28% say they probably will. Will virtual events stick around post-pandemic? In 2019, virtual events were valued at close to $78 billion and are expected to grow at 23.2%

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The Rise of 'K-everything': How Culture Fuels Business Growth

Hubspot

by 2027 to nurture more Korean-founded global unicorns, not just local ventures; Over 66% of South Korea VCs plan to invest more this year, focusing on areas like robotics, AI chips, and health tech; The tech sector in Korea is attracting more foreign money, with $18.8B of funds injected in 2023.