QuanticMind

JULY 13, 2023

Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027. Test Your Digital Advertising Knowledge! Show off your marketing chops with our question of the week.

Copyright 52

Copyright Paid Search Agency Marketing AI Advertising Agencies 52

Top Rank Marketing

DECEMBER 22, 2023

What B2B Software Buyers Look for in Online Reviews 64 percent of B2B buyers have said that they read online reviews during the awareness stage of the purchasing process, with 68 percent reading them while considering purchases, and 54 percent while in the decision-making stage — three of numerous findings of interest to B2B marketers contained in (..)

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

Zoominfo

AUGUST 31, 2020

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product).

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Zoominfo

APRIL 30, 2021

The majority of live conferences have taken place internationally, where lockdown measures have varied depending on the country. annually through 2027. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Will virtual events stick around post-pandemic?

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Only B2B

FEBRUARY 6, 2024

billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. Budget and ROI Measurement: ROI remains the most challenging aspect for B2B marketers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Modern B2B

OCTOBER 20, 2023

and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. How organisations measure value is not the same as how customers perceive value – so consider integrating customer-driven metrics into evaluation processes. The projections certainly weren’t rosy.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

SmartBrief - Marketing

AUGUST 1, 2023

Measurement is a crucial part of any advertising medium, so it’s no surprise that companies like Anzu are developing techniques for detailed and accurate ad metrics. billion this year and annually grow at 10.44% through 2027. (Last year, the Snapchat AR game was looking to attract the interest of marketers.) That’s starting to change.

Video Marketing 52

Video Marketing Paid Search Agency Opt-out Newsletter 52

Liveintent

NOVEMBER 3, 2022

GroupM estimates that retail media advertising will increase 60% to $160 billion by 2027. LiveIntent empowers retailers to expand that inventory into their email newsletters and alerts, tapping into intent-driven audiences who are in a logged-in, tagetable, measurable, and performant channel.

Paid Search Agency 48

Paid Search Agency Product Media Privacy 48

ClearVoice

MARCH 6, 2023

A 2023 research insights report on the gig economy states that, globally, the market will breach the $873 billion mark by 2027. So, freelancers should put measures in place to cushion themselves from these lingering challenges. Additionally, more than 66% believe demand for their services will continue to rise in 2023.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Salesforce Marketing Cloud

FEBRUARY 7, 2024

billion in 2023 to nearly $65 billion in 2027. Now with the help of generative AI for ESG, you have the opportunity to accelerate your progress, measure it accurately, and communicate it effectively through ESG reports. The result is additional pulls on time, money, and energy on the various tasks needed to document ESG progress.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Madison Logic

AUGUST 10, 2023

compound annual growth rate by 2027. Continuously Measure and Optimize Campaign Strategy for Maximum Impact  Meeting buyer needs means remaining agile and diligent in campaign performance and areas of opportunity to improve. According to Forbes, the global clinical and collaboration market forecasts a 17.3%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Zoominfo

AUGUST 31, 2020

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product).

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Huptech Web

DECEMBER 14, 2023

Companies are increasingly turning to digital marketing strategies to; Drive engagement Achieve measurable results Connect with their target audience The digital marketing industry is prеdictеd to reach $807 billion by 2026. You can also set up conversion tracking to measure ROI.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Digilant

DECEMBER 7, 2023

Opportunity: In-Game Mobile Ad Buys Projections indicate that by 2027, advertisers will spend $9.86 These ad formats offer a unique experience to players with all the same targeting and measurement solutions advertisers expect with more traditional gaming ad buys. In comparison, the same audience will spend 17.4 minutes and 18.2

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Salesforce Marketing Cloud

JANUARY 8, 2024

In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. How can commerce teams measure success after adopting a new trend? Secondhand purchases that were once viewed as stigma are now seen as status.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Binary Demand

JUNE 12, 2023

billion by 2027. Direct communication Cost-effective Targeted approach Relationship building Measurable results Automation and personalization Lead generation and conversion B2B email marketing is necessary for effective and efficient communication, building relationships, generating leads, and driving business growth in the B2B space.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

billion by 2027. Direct communication Cost-effective Targeted approach Relationship building Measurable results Automation and personalization Lead generation and conversion B2B email marketing is necessary for effective and efficient communication, building relationships, generating leads, and driving business growth in the B2B space.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Scoop.it

JULY 13, 2023

It is projected that by 2027, over 6 million users will be using different social channels. Measure the Success of Curated Content As with any campaign, it is important to measure the performance of thought leadership. However, YouTube or LinkedIn users prefer slightly longer form content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

illumin

OCTOBER 13, 2023

billion by 2027. Real-time insights Audio advertising offers real-time insights and analytics that help brands measure the effectiveness of their campaigns. According to Statista , ad spending in the digital audio advertising market is projected to show an annual growth rate of 6.04% with a projected market volume of US$12.82

Advertisements 52

Advertisements Advertising Mobile Advertising Budget Programs 52

Mereo

JULY 29, 2021

I wouldn’t be surprised, with the level of hyper-specialization new buyers are demanding, to see that number grow to 1 million by 2027.”. This approach offers: Predictable cost impacts associated with usage and growth, which are easily measured and forecasted for the buyer.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

Porch Group Media

NOVEMBER 10, 2022

billion by 2027. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. Additionally, measuring the ROI of a live video can be tricky. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy. After all, creating any video costs your company time and money.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Valasys

JULY 1, 2021

The goals chosen must be S-M-A-R-T (Specific, Measurable, Achievable, Relevant, and Time-bound). is anticipated till 2027. Marketers need to ask themselves: What goals are they trying to achieve through the marketing automation solutions? One can choose many goals such as: Generating more leads by increasing traffic to the website.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Marketing Insider Group

NOVEMBER 27, 2023

Measure engagement rates, follower growth, and conversion rates to see which platform is the most effective for your brand. Use analytics to measure the performance of each variation in terms of conversion rates. In fact, chatbots are expected to become the primary customer support channel for a quarter of all companies by 2027.

Planning 241

Planning Lead Scoring Lead Ranking Paid Search Agency 241

The Lead Agency

OCTOBER 4, 2017

By 2027 all you might have to do is instruct your interface whom your client is, what type of campaign you are running, and the purpose of the campaign and the rest will be done for you. This type of automation is the early stages of programmatic marketing – the algorithmic purchase and sale of advertising space in real time.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Contently

MARCH 6, 2017

There wasn’t consistency around what we were trying to measure. Attention is accurately measured time spent. The way time spent had traditionally been measured was so inaccurate as to be pointless. The way time spent had traditionally been measured was so inaccurate as to be pointless.

Advertising Agencies 86

Advertising Agencies Advertisements Advertising Lead Ranking 86

Top Rank Marketing

SEPTEMBER 8, 2023

X, the rebranded social media platform formerly named Twitter, has removed some of the most relevant analytics data related to content performance on the platform, while noting that an updated version was in the works with an as-yet-unspecified implementation date, X recently announced.

Marketing AI 117

Marketing AI Budget Programs B2B Marketing Studies 117

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. B2C companies focus on measuring customer needs, interests and challenges rather than things like delivery of ROI.

Marketing Budget 309

Marketing Budget B2B Marketing B2B Planning 309

QuanticMind

OCTOBER 6, 2023

Here’s what marketing teams should know: Podcasts are gaining listeners faster than digital audio in general, with the total US podcast audience forecast to surpass 150 million by 2027. Once you’ve determined who you’re trying to reach, it’s important to get clear on your campaign goals and to align those goals with KPIs to measure progress.

Cost Per Thousand 92

Cost Per Thousand Advertisements Advertising Ad Frequency 92

Marketing Insider Group

FEBRUARY 5, 2024

billion by 2027. of businesses don’t use any attribution model to measure marketing performance. VB Insight, APSIS) 58% of best-in-class marketing automation users say the most useful metrics for measuring performance are Conversion Rate and Revenue Generated. (Hive) The average click-to-open rate for all industries is 14.1%.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Single Grain

JUNE 13, 2023

digital ad spending is expected to reach over $390 billion by 2027. Wyzowl ) Customer engagement and retention are key measures that 42% of video advertisers use to calculate the effectiveness of their video content. HubSpot ) By 2027, it is currently anticipated that mobile will account for 130.5 billion USD. Techjury ) U.S.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Other deliverability measures include putting authentication protocols such as DKIM, SPF and DMARC in place, to reassure inbox providers that messages are not forged. Better ability to measure return on investment (ROI) and more. billion in 2020 to $14.9

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Bannerflow

DECEMBER 8, 2021

between 2020 and 2027. Conversion measurement APIs. There’s huge opportunity for advertisers and brands to build both trust with Amazon customers and brand equity in equal measure. The Global Internet Advertising Market Report , from Research and Markets, adds that internet advertising will increase at a CAGR of 24.7%

Advertisements 98

Advertisements Advertising Trends CMS Development 98

Binary Demand

JUNE 16, 2023

billion between 2020 and 2027. These leads are tracked and associated with specific content pieces, enabling businesses to measure the effectiveness of their content syndication campaigns. Businesses looking to generate leads and expand the reach of their content can gain several advantages from B2B content syndication solutions.

Marketing Automation Services 98

Marketing Automation Services B2B Terms and Conditions B2B Thought Leadership 98

Sprout Social

JULY 18, 2023

The evolution of social media for hospitality brands A few years ago, lockdown measures forced consumers inside. billion users expected by 2027. Keep reading for actionable tips from hospitality brands taking customer satisfaction to the next level on social.

Social Media 98

Social Media Media Brand Identity Branding 98

Optinmonster

APRIL 5, 2024

Use Mobile-Friendly Design According to research by Captial One Shopping , 72% of global eCommerce sales come from mobile devices , and that percentage is expected to increase to 88% by 2027. Test and Measure Finally, use analytics and testing to discover what you need to optimize in your checkout flow. This is an ongoing process.

Optimization 75

Optimization eCommerce Best Practices Urgency Marketing 75