SmartBrief - Marketing

JANUARY 23, 2024

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. CTV devices, such as smart TVs, Xbox and PlayStation game consoles and other streaming devices, have become increasingly popular among viewers, leading to a decline in linear TV viewership. billion in 2024.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

chiefmartech

NOVEMBER 11, 2020

Jay estimates that there are ~175,000 SaaS companies in the world today — and predicts that there could be 1 million by 2027. This naturally leads into a discussion about ecosystems, which is the SaaS category that Jay specializes in — all the different kinds of software for partner and channel management. 297 subindustries.

Work Management 111

Work Management Marketing Management Forrester CMO 111

The Daily Egg

MARCH 22, 2019

The time when project management was considered a discipline that applies to just a few industries is gone. In 2019, wherever you look, you will find its traces.

Optimization 110

Optimization Marketing Websites Trends Research 110

Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. With fewer overall events, are the number and the quality of your leads impacted? That makes them hot leads. But there are some caveats to consider.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

MarketJoy

AUGUST 4, 2022

According to one estimate , online B2B will increase more than 70% by 2027, up from $12.2 trillion in 2019 to nearly $21 trillion in 2027. More than 80% of B2B buyers say they hope not to return to in-person sales – even in sectors where field-sales models have traditionally dominated, such as pharma and medical products.

Work Management 98

Work Management Marketing Management B2B Sales Television marketing 98

Zoominfo

AUGUST 31, 2020

“If your competitors suspend product development and you don’t, you have a great chance to either catch up with them or further your lead in the market,” wrote Carl Erickson, founder Atomic Object, a custom software developer. “If

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Only B2B

FEBRUARY 6, 2024

billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Top Rank Marketing

DECEMBER 22, 2023

What B2B Software Buyers Look for in Online Reviews 64 percent of B2B buyers have said that they read online reviews during the awareness stage of the purchasing process, with 68 percent reading them while considering purchases, and 54 percent while in the decision-making stage — three of numerous findings of interest to B2B marketers contained in (..)

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Marketing Insider Group

JANUARY 16, 2023

The US artificial intelligence market is expected to reach almost $600 billion by 2027. Lead generation. You can best understand the success of marketing campaigns and allocate resources properly by connecting your marketing strategy with data that represents or directly leads to increased revenue. Customer retention.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Choozle

MARCH 20, 2024

By 2027, CTV ad spending is projected to reach a colossal $42.44B. This prompts considerations about pricing, capturing audience attention, and strategically placing ads. In 2023, enthusiasm for Connected TV (CTV) took the spotlight for advertisers. The numbers speak volumes. This starkly contrasts with the current $24.6B

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. Have you found your own leading B2B marketing news item that we haven’t yet covered? B2B media market is expected to see 4.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Valasys

FEBRUARY 15, 2024

trillion by 2027. Delving into such data helps organizations pinpoint growth prospects, refine their marketing strategies, and make choices rooted in evidence, leading to noticeable outcomes. The global B2B eCommerce sphere is projected to be worth $20.9

Enterprise Management 40

Enterprise Management eCommerce Marketing Management B2B Marketing 40

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions. billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Liveintent

NOVEMBER 3, 2022

In his role, Pisula will lead go-to-market efforts and drive product strategy and execution for the company with an emphasis on retail media. GroupM estimates that retail media advertising will increase 60% to $160 billion by 2027. CitrusAds’ Mike Pisula joins the people-based marketing platform.

Paid Search Agency 48

Paid Search Agency Product Media Privacy 48

ClearVoice

MARCH 6, 2023

Non-guaranteed pay: Income isn’t guaranteed, which can lead to workers accepting low-paying jobs or those that aren’t a good fit. A 2023 research insights report on the gig economy states that, globally, the market will breach the $873 billion mark by 2027. In some very unfortunate cases, they get cheated out of their earnings.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Martech

SEPTEMBER 29, 2023

A new secret weapon for lead qualification, too. trillion in 2021 to $3 trillion by 2027. Widely used by publishers and event organizers, it will work well in tech and industrial categories. Big Commerce is an example of a SaaS platform serving B2B sellers with secure, customizable solutions that fit their buyers’ behavior.

Marketing Automation Services 93

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 93

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions. billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

RebelMouse

JUNE 6, 2023

million by 2027, which is a massive increase from $40.9 This engagement leads to increased time spent on site, higher click-through rates, and improved user satisfaction. It’s tough competition for any human content creator to keep up with. And there’s no sign of the rise of AI chatbots slowing down. million in 2018.

Marketing AI 52

Marketing AI Industry CMS Paid Search Agency Customer Satisfaction 52

Zoominfo

AUGUST 31, 2020

“If your competitors suspend product development and you don’t, you have a great chance to either catch up with them or further your lead in the market,” wrote Carl Erickson, founder Atomic Object, a custom software developer. “If

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Huptech Web

DECEMBER 14, 2023

billion users by 2027 (Forbes) 76% of social media users have purchased something they saw on social media The United States remains the largest social media ad market globally (Statistica) 94% of marketers use Facebook. Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Unbounce

JUNE 28, 2022

It’s the process of generating leads and creating conversions through online stores. billion by the year 2027. People sometimes get ecommerce and social commerce mixed up because both are related to social media marketing. In reality, ecommerce and social commerce are two very different sales techniques.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

PureB2B

MAY 30, 2022

To capitalize on this period of accelerated growth, HIT and SaaS vendors must ensure their sales and marketing efforts can successfully generate a predictable flow of qualified leads with healthcare providers. How can HIT companies ensure they’re targeting the right people and avoid wasting resources on untenable leads? over 17.4%

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62

ClickZ

APRIL 29, 2020

But are those idiosyncratic patterns of products and applications nothing more than a reflection of today’s relatively early point in learning to use martech tools – a phase that will eventually lead to pretty much everyone using the same tools in the same ways?

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

FunnelEnvy

OCTOBER 3, 2022

between 2020 and 2027. Government bodies, universities, and other organizations leading the way in accessible digital content use these guidelines. The rise of support via messenger and chatbot platforms on company websites has been meteoric. According to Fortune, the global chatbot industry expects to grow at a rapid clip of 22.5%

Landing Pages 78

Landing Pages Trends B2B Marketing Marketing Automation Services 78

Martech

DECEMBER 7, 2022

By 2027, Amazon alone will rake in more than $1 trillion in online sales. Instagram, for example, makes it easy for brands to connect to their customers, but creating content that not only stands out, but leads to a sale, is crucial. Close to 30 years later, worldwide retail ecommerce sales reached a staggering $5.2

eCommerce 94

eCommerce Trends Marketing AI Amazon 94

Salesforce Marketing Cloud

FEBRUARY 7, 2024

billion in 2023 to nearly $65 billion in 2027. Lead the way +1800 points Trail Create a Sustainable Future Learn the ways of this trail. The result is additional pulls on time, money, and energy on the various tasks needed to document ESG progress. Build your strategy today Want a quick refresher on how you can meet your ESG goals?

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Outgrow

FEBRUARY 25, 2024

trillion by 2027. This includes enhancing customer engagement and driving more effective, targeted campaigns to generate leads. Most people in the US believe that AI will be used to impersonate them, leading to a breach of confidential information. This shows the dependency on this specific AI feature. With 61.4%

Statistics 52

Statistics Outgrow Resource Management Stats 52

TrustRadius Marketing

JANUARY 17, 2023

Over 4 billion people are on social media platforms worldwide and this number is projected to reach almost 6 billion by 2027. . These include: Landing page automation Lead segmentation Personalized messaging Email marketing. This is a tactic used to both generate leads and make sales.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Madison Logic

AUGUST 10, 2023

compound annual growth rate by 2027. Updates to 20th-century technology and outdated systems that do not inherently foster stronger collaboration drive more research from these organizations. According to Forbes, the global clinical and collaboration market forecasts a 17.3%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Stevens & Tate

AUGUST 1, 2019

Global Marketing Automation Software Market 2019-2027: Lead Nurturing & Lead Scoring is the Fastest Growing Application. A new report states that “the global marketing automation software market is expected to progress with a 9.16% CAGR over the forecast period of 2019-2027.

Marketing AI 40

Marketing AI Trends Budget Programs Marketing Automation Services 40

Scoop.it

JULY 13, 2023

Attract clients and feeds publicity- Unlike lead generation tools, thought leadership doesn’t convert prospects directly. It is projected that by 2027, over 6 million users will be using different social channels. The most common mistakes are Publishing plagiarised or copyrighted content leads to major problems.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Valasys

DECEMBER 8, 2022

trillion annually by 2027, with over 41 billion connected devices. . Any power failure or discrepancy will lead to a major halt in the functioning of these devices. . With machines communicating with themselves over assigned Internet Protocol, IoT is the crowning achievement of the Emergent Age. And businesses are no exceptions.

Resource Management 40

Resource Management Enterprise Management Business Work Management 40

Outgrow

FEBRUARY 28, 2024

trillion by 2027. This includes enhancing customer engagement and driving more effective, targeted campaigns to generate leads. In the US, most people believe that AI will be used to impersonate them, potentially leading to a breach of confidential information. This shows the dependency on this specific AI feature. With 61.4%

Statistics 52

Statistics Outgrow Resource Management Work Management 52

TrustRadius Marketing

APRIL 21, 2022

Billion by 2027. They can reduce wait times, which lead to flared tempers. Ultimately, this can lead to a better experience for staff and customers alike. . (Salesforce 2020) The help desk software market share is projected to reach $11 billion by 2023. Businesswire 2020). Customer Service Usage. line we have all experienced.

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

illumin

OCTOBER 13, 2023

billion by 2027. By incorporating industry-leading audio advertising solutions into their marketing efforts, brands can elevate their campaigns and achieve their desired outcomes. Easier to create Creating audio ads may seem like a daunting task, but with the right tools and strategies, it can be easier than you think.

Advertisements 52

Advertisements Advertising Mobile Advertising Budget Programs 52

Metadata

JULY 21, 2022

And at the end, you’ll find a step-by-step guide to creating an effective ABM strategy that generates leads and boosts your organization’s long-term revenue potential. A lot of B2B marketers tend to focus on attracting lots of leads. billion by 2027. You’re no longer chasing multiple leads that go nowhere.

Account Based Marketing 72

Account Based Marketing Ideal Customer Profiles Work Management Top of Funnel 72