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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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15 cutting-edge tools every B2B marketer should know

Martech

DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. trillion in 2021 to $3 trillion by 2027.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Technology : Sales intelligence platforms and buyer intent software. The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027,” according to research from Innosight, a business strategy consultant.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

Brand safety Tools like ChatGPT are also likely to increase the volume of text produced by bots in social media with ill intent.

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Marketers need a unified platform, not more standalone tools

Martech

The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market.

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LiveIntent Taps Retail Media Product Leader to Support Continued Success & Innovation

Liveintent

GroupM estimates that retail media advertising will increase 60% to $160 billion by 2027. LiveIntent empowers retailers to expand that inventory into their email newsletters and alerts, tapping into intent-driven audiences who are in a logged-in, tagetable, measurable, and performant channel.