Marketers need a unified platform, not more standalone tools
Martech
APRIL 10, 2023
Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. It sounds good on paper. ” He also points out that, at an enterprise level especially, good governance is needed. Marketers don’t need more standalone tools, they need a platform.
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