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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

The largest share (45%) prefer that celebrations be in-person only, while 11% prefer that government events be only virtual. According to the Europe Events and Exhibitions Market – Industry Outlook & Forecast 2022-2027 , the events and exhibitions market in Europe is projected to expand at roughly a 3% CAGR over the next five years.

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The Rise of 'K-everything': How Culture Fuels Business Growth

Hubspot

In 2023 the country saw 6.5m+ foreign visitors – the government aims to triple that number and attract $24.5B Stars are aligned for Korean business builders all over the world: The government is pouring in $10.7B in tourism revenue this year. Hefty goal? of funds injected in 2023.

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Marketing is hiring more freelancers. Should one of them be you?

Martech

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. From my experience — and I work with many big corporations, including governments — corporations are slow to adapt,” said Spigelman. We are going to a place where more and more top talent will become freelancers.”

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Scout: The Future of TikTok, AI Data Privacy Solutions, and More

QuanticMind

Here’s what to read from the week of 9/15/23 – 9/21/23 to stay ahead of the curve: ByteDance and US government seek middle ground for TikTok's future [:02] Talks have resumed between ByteDance and the US government regarding federal access to and control over user data.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027. Start with the basics as the possibilities of the software continue to get unpacked.

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How to Use AI to Meet Your ESG Goals Faster

Salesforce Marketing Cloud

Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. billion in 2023 to nearly $65 billion in 2027. AI will also impact company strategy across sustainability, social challenges, ethics, and governance.

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Marketers need a unified platform, not more standalone tools

Martech

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. ” He also points out that, at an enterprise level especially, good governance is needed. Marketers don’t need more standalone tools, they need a platform. This is not a new message from Oracle.