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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

Harvard Business Review “Brand promises are about the brand. Harvard Business Review “Brand promises are about the brand. Customer promises are about the customer.

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Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets

Top Rank Marketing

It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. Ars Technica “We are releasing three more foundation models, for music and audio.

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15 cutting-edge tools every B2B marketer should know

Martech

Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

billion users by 2027 (Forbes) 76% of social media users have purchased something they saw on social media The United States remains the largest social media ad market globally (Statistica) 94% of marketers use Facebook. Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3%

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Top eCommerce Strategies for 2023

TrustRadius Marketing

There are also special options for retailers looking to outsource their online sales process. The checkout process should also be as smooth and streamlined as possible to avoid the grisly phenomenon of cart abandonment. Whether your business is large or small, business processes should be as automated as possible.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Build credibility and authority- An original thought process and opinion help establish your brand in the market. Attract clients and feeds publicity- Unlike lead generation tools, thought leadership doesn’t convert prospects directly. However, YouTube or LinkedIn users prefer slightly longer form content.

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Top eCommerce Strategies for 2023

TrustRadius Marketing

There are also special options for retailers looking to outsource their online sales process. The checkout process should also be as smooth and streamlined as possible to avoid the grisly phenomenon of cart abandonment. This is a tactic used to both generate leads and make sales.