Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. annually through 2027. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Will virtual events stick around post-pandemic?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

SmartBrief - Marketing

JANUARY 30, 2024

one of the leading candidates as it prepares for its next generation of digital TV. Only 38% of homes in the region have digital TV currently, but experts predict that will rise slightly to 41% in 2027. As of December 2023 , ATSC 3.0 reached 70% of households in the US, with 14 markets in the country incorporating it during that year.

Broadcasting 77

Broadcasting Television marketing Internet Marketing Distribution 77

Top Rank Marketing

JANUARY 5, 2024

ANA B2B Marketing Budget and Spend Trends for 2024 [Report] 48 percent of B2B marketers have said that they expect marketing budgets to increase during 2024, with the leading areas of marketing spending expected to be in-person events, direct marketing, and content marketing, while 25 percent noted being very optimistic when it comes to the outlook (..)

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Convince & Convert

JANUARY 31, 2024

between 2022 and 2027. AI content marketing tools can help you with tasks like keyword research, content optimization, headline generation, and social listening. The virtual assistant industry has grown exponentially over the years, highlighting its importance for brands all over the world.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs.

Marketing AI 127

Marketing AI Enterprise Management Paid Search Agency Work Management 127

MarketJoy

AUGUST 4, 2022

According to one estimate , online B2B will increase more than 70% by 2027, up from $12.2 trillion in 2019 to nearly $21 trillion in 2027. It is the antidote to the problems generated by systems that create a disconnect between companies and clients. This is how and why Account-Based Sales was born.

Work Management 98

Work Management Marketing Management B2B Sales Television marketing 98

Zoominfo

AUGUST 31, 2020

When new products and expanded features sync with market need, they will likely generate additional revenue from customers. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Top Rank Marketing

AUGUST 4, 2023

It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. Ars Technica “We are releasing three more foundation models, for music and audio.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Hubspot

JANUARY 30, 2024

Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Source: Disrupt Africa With a limited number of jobs available and the youth population growing, a new generation of entrepreneurs is likely on the horizon. Build skills. And tech startup funding is growing at 6x the global average.

Paid Search Agency 61

Paid Search Agency Startups Demographics Advertising Agencies 61

Top Rank Marketing

DECEMBER 22, 2023

What B2B Software Buyers Look for in Online Reviews 64 percent of B2B buyers have said that they read online reviews during the awareness stage of the purchasing process, with 68 percent reading them while considering purchases, and 54 percent while in the decision-making stage — three of numerous findings of interest to B2B marketers contained in (..)

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

QuanticMind

SEPTEMBER 21, 2023

OpenAI hopes ChatGPT Enterprise will answer employers’ data privacy concerns [:05] With all the buzz around generative AI , there’s also been significant concern around data and privacy—particularly from companies concerned with protecting their proprietary data. This week’s hot topic: Higher education.

Marketing AI 52

Marketing AI Privacy Eye-Tracking Buzz 52

Only B2B

FEBRUARY 6, 2024

billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. The global B2B intent data market is expected to reach a value of USD 2.16

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. annually through 2027. .” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Martech

SEPTEMBER 29, 2023

Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” trillion in 2021 to $3 trillion by 2027. The tool then creates playbooks for reaching various contacts by role or persona and generates a series of proposed email messages.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Marketing Insider Group

JANUARY 16, 2023

The US artificial intelligence market is expected to reach almost $600 billion by 2027. Lead generation. With the help of Open Ai’s ChatGPT and Marketing Insider Group’s team of experts, you can both understand the biggest marketing challenges of 2023 and overcome them. What Are 2023’s Biggest Marketing Challenges? Impressions.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Martech

APRIL 10, 2023

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. Nor has it made any splashy announcements about its adoption of generative AI; no equivalent to Einstein GPT or Sensei GenAI. Marketers don’t need more standalone tools, they need a platform.

Marketing Attribution 93

Marketing Attribution Enterprise Management Work Management Marketing AI 93

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions. billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

RebelMouse

JUNE 6, 2023

million by 2027, which is a massive increase from $40.9 It’s tough competition for any human content creator to keep up with. And there’s no sign of the rise of AI chatbots slowing down. According to Statista , projected revenue of the chatbot market is expected to reach $454.8 million in 2018. Sourced from ChatBot.

Marketing AI 52

Marketing AI Industry CMS Paid Search Agency Customer Satisfaction 52

Salesforce Marketing Cloud

FEBRUARY 7, 2024

However, ESG practitioners can tap into generative artificial intelligence (AI) to streamline this operation. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures. billion in 2023 to nearly $65 billion in 2027.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Liveintent

NOVEMBER 3, 2022

GroupM estimates that retail media advertising will increase 60% to $160 billion by 2027. By sitting at the intersection of marketing and media, LiveIntent is able to deliver on the next generation of needs for retailers and e-commerce brands.”.

Paid Search Agency 48

Paid Search Agency Product Media Privacy 48

Zoominfo

AUGUST 31, 2020

“If your competitors suspend product development and you don’t, you have a great chance to either catch up with them or further your lead in the market.” — Carl Erickson, founder, Atomic Object When new products and expanded features sync with market need, they will likely generate additional revenue from customers.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions. billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Digilant

DECEMBER 7, 2023

Opportunity: In-Game Mobile Ad Buys Projections indicate that by 2027, advertisers will spend $9.86 The Growth of eSports Driven in popularity by younger generations, eSports are multiplayer games played in competitive environments with viewers, just as you would find in traditional sporting events. minutes and 18.2

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

SmarkLabs

FEBRUARY 3, 2023

Introduction ChatGPT is a state-of-the-art language generation model developed by OpenAI , renowned for its ability to understand context and generate relevant text. This model is based on Transformer architecture, which allows it to analyze large amounts of data and generate coherent and informative text.

Work Management 52

Work Management Service Content High Quality Lead 52

Salesforce Marketing Cloud

JANUARY 8, 2024

But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalization. AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Do you need to optimize product detail pages ? Those days are over.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Sure, my generation had Pac-Man cereal and a Mortal Kombat movie better remembered for its theme song than its script, but now the Grammys have created an entire category for video game soundtracks.

Video Marketing 52

Video Marketing Paid Search Agency Opt-out Newsletter 52

RebelMouse

NOVEMBER 3, 2022

The newspaper said it remains on pace to reach its goal of 15 million subscribers by 2027. RebelMouse is a next-generation CMS that can help you build a subscription experience that's designed for both the modern user who wants an optimized site experience and the modern publisher who relies on paywall revenue to survive.

Marketing Proposals 52

Marketing Proposals Amazon Domain User-Generated Content 52

Unbounce

JUNE 28, 2022

It’s the process of generating leads and creating conversions through online stores. Whether your customers make a purchase in an app or on your website, the marketing strategy focuses on attracting customers to your website, landing page, or product page to drive sales and generate conversions. billion by the year 2027.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Huptech Web

DECEMBER 14, 2023

billion users by 2027 (Forbes) 76% of social media users have purchased something they saw on social media The United States remains the largest social media ad market globally (Statistica) 94% of marketers use Facebook. Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

PureB2B

MAY 30, 2022

To capitalize on this period of accelerated growth, HIT and SaaS vendors must ensure their sales and marketing efforts can successfully generate a predictable flow of qualified leads with healthcare providers. One such vertical where this is especially prevalent is healthcare technology. over 17.4%

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62

Outgrow

FEBRUARY 25, 2024

trillion by 2027. Source Also, thanks to their round-the-clock availability, generative AI virtual assistants and chatbots are fielding more and more requests. This includes enhancing customer engagement and driving more effective, targeted campaigns to generate leads. This shows the dependency on this specific AI feature.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Bannerflow

FEBRUARY 3, 2023

The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy. Moreover, the business model is expected to generate even further growth for the AVOD sector. Depending on your business offering, TVOD or even AVOD may be more worthwhile. Take the iGaming industry, for example.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Martech

DECEMBER 7, 2022

By 2027, Amazon alone will rake in more than $1 trillion in online sales. Finally, ecommerce sellers need to be ready to cater to the new generations of shoppers entering the marketplace. Close to 30 years later, worldwide retail ecommerce sales reached a staggering $5.2 There are several reasons why ecommerce only continues to grow.

eCommerce 88

eCommerce Trends Marketing AI Amazon 88

Outgrow

FEBRUARY 28, 2024

trillion by 2027. Source Also, thanks to their round-the-clock availability, generative AI virtual assistants and chatbots are fielding more and more requests. This includes enhancing customer engagement and driving more effective, targeted campaigns to generate leads. This shows the dependency on this specific AI feature.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Kevin Indig

JULY 10, 2023

Bessemer Ventures, a VC investor in companies like Shopify, Pinterest, Wix & Co, predicts that by 2027 half of all startups will invest in CLG: We predict that in the next five years, more than 50% of startups and tech companies will have functional groups and executives dedicated to community by the time they cross $5 million in revenue.

Communities 52

Communities Enterprise Management Work Management Startups 52

TrustRadius Marketing

JANUARY 17, 2023

Over 4 billion people are on social media platforms worldwide and this number is projected to reach almost 6 billion by 2027. . These individuals or groups produce user-generated content (UGC) with the goal of engaging with a certain niche of online users. This is a tactic used to both generate leads and make sales.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80