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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Customer understanding (data management and analytics). B2C budgets.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. Rather than splitting new business from customers, we bucketed follow-ups, and.

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Three B2B Marketing Trends to Watch in 2023

Webbiquity

billion by 2027. By adapting to the new landscape Web3 has to offer, B2B marketers will be able to reach prospective customers in new ways. According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% over a five-year period. This would make the industry worth $18.7

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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. Outliers to this narrative — CTV and RMNs — show that regardless of overall trends, there is a marketing imperative to meet customers where they are.

Spending 116
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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events. annually through 2027. Will virtual events stick around post-pandemic?

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

.” When asked about business travel plans for specific purposes over the next six months compared to pre-pandemic times, companies are most likely to spend the same or more for travel to customer/supplier/stakeholder meetings, and least likely to do so for incentive travel. ” Many employees simply left the sector.

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How marketers are investing in games: IAB PlayFronts

Martech

billion by 2027. Dig deeper: Manifesto for the makers of the metaverse Converting customers. Forty percent of current game advertisers plan to increase spending in 2024. The study also points to eMarketer’s projection that U.S. gaming spend will swell from $8.5 billion in 2024 to $11.5 There are 213 million consumers in the U.S.