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How marketers are investing in games: IAB PlayFronts

Martech

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. billion by 2027. Recent layoffs [at publishers] have dampened some spirits, but how the story has evolved is promising,” Soon told MarTech at the PlayFronts kickoff. Image: IAB.

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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

B2B Marketers Own the Customer Journey, Now What? percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

Customer promises are about the customer. Harvard Business Review “Brand promises are about the brand.

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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

The US artificial intelligence market is expected to reach almost $600 billion by 2027. You can increase your business’s market share by using the following methods to nullify the effect of competitors: Solve Your Customers’ Problems. Excel in Customer Service. What Are 2023’s Biggest Marketing Challenges? Image Source: Oberlo.

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Why Publishers Need AI-Powered Chat, Now

RebelMouse

million by 2027, which is a massive increase from $40.9 AI has changed the meaning of quality content, and because of this, publishers now need AI chatbots to revolutionize their own site’s content to optimize the user experience over and over again. million in 2018. Sourced from ChatBot.

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LiveIntent Taps Retail Media Product Leader to Support Continued Success & Innovation

Liveintent

GroupM estimates that retail media advertising will increase 60% to $160 billion by 2027. It is an annuity retailers can’t afford to ignore and email is the key to being present where customers are spending time.”. At CitrusAd, Pisula was responsible for data roadmaps, customer analytics solutions and business operations.