How marketers are investing in games: IAB PlayFronts
Martech
MARCH 27, 2024
The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. billion by 2027. Recent layoffs [at publishers] have dampened some spirits, but how the story has evolved is promising,” Soon told MarTech at the PlayFronts kickoff. Image: IAB.
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