Zoominfo

AUGUST 31, 2020

Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Doing so may also offset declines in aging products a company sells. Company transformation is a fundamental change in how a firm conducts business or sells its products.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Zoominfo

AUGUST 31, 2020

Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, automated workflows , and customer service surveys. Doing so may also offset declines in aging products a company sells. Technology : Sales intelligence platforms and buyer intent software.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. trillion in 2021 to $3 trillion by 2027.

Marketing Automation Services 90

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 90

Unbounce

JUNE 28, 2022

Social commerce is the perfect blend of ecommerce and social media marketing—selling products directly on social media. billion by the year 2027. Then, survey your audience to find out where they like seeing your posts. Page-level targeting is also a great way to improve cart sizes with cross-selling recommendations.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Porch Group Media

NOVEMBER 5, 2019

Even when the data is accessible, more than half of the survey respondents (54%) say that the biggest barrier to leveraging the data they do have their hands on is that it too is fragmented or siloed. Oftentimes, each of these martech instances store their own set of data, only compounding the problem of existing data applications. .

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Marketing Insider Group

FEBRUARY 5, 2024

Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. But few marketers have the data they need to inform decision-making, a Capgemini survey found. billion in 2020 to $14.9

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138