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1 million software companies by 2027? We’re gonna need a bigger chart

chiefmartech

I wouldn’t be surprised, with the level of hyperspecialization new buyers are demanding, to see that number grow to 1 million by 2027. The post 1 million software companies by 2027? One million software companies. That might sound astounding at first. But when you think about it, it’s actually pretty logical.

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How marketers are investing in games: IAB PlayFronts

Martech

billion by 2027. For building awareness, 32% of marketers rated gaming ad performance as “excellent,” with another 46% rating it as good. Forty percent of current game advertisers plan to increase spending in 2024. The study also points to eMarketer’s projection that U.S. gaming spend will swell from $8.5 billion in 2024 to $11.5

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

If done correctly, the type of content helps build awareness and positions your brand as an industry expert. Build credibility and authority- An original thought process and opinion help establish your brand in the market. It is projected that by 2027, over 6 million users will be using different social channels.

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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

Here are some tips to make a plan: Build a content calendar : Your content calendar will help you outline what content you will create and where and when it will be published. between 2022 and 2027. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized.

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TV advertising: 6 key trends to watch in 2024

Martech

Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further — especially with the uncertain economy and tight budgets. billion by the end of 2027, per eMarketer.

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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

The US artificial intelligence market is expected to reach almost $600 billion by 2027. Building a niche gives you a unique selling proposition, automatically minimizing the competition. Memorable customer service builds loyalty among your consumers and makes you stand out from competition. Image Source: Precedence Research.