Remove behavior
article thumbnail

TV advertising: 6 key trends to watch in 2024

Martech

billion by the end of 2027, per eMarketer. 2024 outlook: Adapting strategies for success in TV advertising Advertisers who embrace these trends and adapt to changing consumer behaviors and preferences will be well-positioned to succeed in this dynamic and evolving landscape.

article thumbnail

The Rise of Streaming and Audio Advertising Post Cookies

Choozle

Viewing behavior significantly influences this shift. By 2027, CTV ad spending is projected to reach a colossal $42.44B. According to an eMarketer , more than three-quarters of American internet users engage with digital audio formats like streaming music, streaming audio advertising, and podcasts at least once a month in 2024.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

25 Live Video Stats Marketers Need to Know in 2020

Hubspot

billion by 2027. Live Stream Audience Behaviors and Content Preferences. eMarketer ). To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video. 25 Live Video Stats That Marketers Need to Know. Growth in Live Video. In 2019, internet users watch 1.1

Stats 101
article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

billion by 2027. NTT) Predicting customer needs and behavior is the primary way brands are using AI in customer experience. eMarketer) Image Source: Nexcess The U.S. (Hive) The average click-to-open rate for all industries is 14.1%. Campaign Monitor) Approximately 347.3 The Radicati Group) Image Source: Oberlo 11.1%