So Close – Next Gen Precision Marketing!
Digital Marketing World Forum
NOVEMBER 18, 2019
Above all private label is growing 3 times faster than manufacturer brands and expected to reach 25% by 2027 (Nielsen). Can we really be surprised that all around the Huggies product page, we see banners promoting Amazon’s brand in a very competitive price mark. Unilever paid $1B for dollar shave club and Amazon $13B for Whole Foods.
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