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Three B2B Marketing Trends to Watch in 2023

Webbiquity

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% billion by 2027. Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. over a five-year period.

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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

B2B Marketers Own the Customer Journey, Now What? Have you come across a key B2B marketing news item we haven’t covered yet?

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Here are a few more. Image credit: Emerald Xcelerator.

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Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets

Top Rank Marketing

B2B media market is expected to see 4.7 billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Report] Within two years marketers will work with an average of 7.5 channels, and utilize 16.3

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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? trillion in 2021 to $3 trillion by 2027. And so many choices out there.

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B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. billion by 2027. billion by 2027. Let’s dive in!