3 Unconventional Crypto Marketing Campaigns That Work Every Time
SendX
JUNE 8, 2022
billion by 2026. Crypto marketing solutions will grow from $4.9 billion to $67.4 That means stiffer competition and a more volatile customer base.
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Spend on marketing analytics and data infrastructure to grow sharply
Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., Dig deeper: Marketing analytics: What it is and why marketers should care A work in progress. and European Union. ” The predicted increase of over 30% is derived from a survey of 200 U.S.
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33 World Cup marketing statistics you need to know
Martech
NOVEMBER 21, 2022
The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. Ipsos ) United States : Location of the 2026 World Cup. Watching at work. Watching at work. Skipping school or work. Skipping school or work. Sponsorship. YouGov ).
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Corporate Traveler Transforms its Business with Vidyard and Salesforce
Vidyard
NOVEMBER 16, 2021
For this innovative work, Vidyard has been named a recipient of the Salesforce Partner Innovation Award in the Travel, Transportation, and Hospitality category. We’re grateful to Salesforce for recognizing our work and ingenuity with this award.” trillion in new business revenue by 2026.
As over-the-top (OTT) booms, are advertisers keeping up?
illumin
APRIL 9, 2024
Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. Marketers should also work to minimize ad fatigue. TV-style commercials work because they entertain and engage. What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind.
Corporate Traveler Transforms its Business with Vidyard and Salesforce
Vidyard
NOVEMBER 16, 2021
For this innovative work, Vidyard has been named a recipient of the Salesforce Partner Innovation Award in the Travel, Transportation, and Hospitality category. We’re grateful to Salesforce for recognizing our work and ingenuity with this award.” trillion in new business revenue by 2026.
How to Learn Social Media Without Getting Scammed
Contently
NOVEMBER 29, 2021
billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. “We ” “You want to go in hoping to get a specific social media strategy outline that works for you,” she adds.
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What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
How does programmatic advertising work? How does programmatic advertising work? The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). How much does it cost? In the U.S.,
Why we care about retail media networks
Martech
AUGUST 3, 2022
Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.
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This Women’s History Month, Celebrate These Trailblazers in STEM
Salesforce Marketing Cloud
MARCH 23, 2023
In tech, specifically, women have largely been left out of opportunities and conversations.That reality, paired with our core value of Equality, has encouraged Salesforce’s work to change that — from our commitment to equal pay to our goal to reach 40% women-identifying and non-binary employees globally by the end of 2026.
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The top five digital marketing courses in the U.S.
Martech
JUNE 3, 2022
Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. billion by 2026. Billion in 2026. Students also work on case studies from Harvard Business Publishing to solve real-world problems. The current U.S.
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Signed Up for a Trailhead Account? Here Are Your Next 4 Steps
Salesforce Marketing Cloud
JULY 1, 2022
trillion in new business revenues worldwide by 2026. And IDC forecasts that cloud-related technologies will account for over a third—37%—of digital transformation IT spending by 2026. Accounts & Contacts for Lightning Experience : Discover how accounts and contacts work together in Salesforce. million new jobs and $1.6
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It’s time to teach AI about your brand
Martech
MAY 23, 2023
They don’t have to know how the training process works.” Nevertheless, Frank is bold enough to posit that custom training of AI by brands will be mainstream by 2026. . “It’s not a technical role at all,” Frank said. Get MarTech! In your inbox. Business email address Subscribe Processing.
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Worried About Losing Employees? Better Mentoring Could Help
Salesforce Marketing Cloud
JULY 6, 2021
There’s a lot of work to do. billion by 2026. This has become more essential as the pandemic upended where and when we work. billion by 2026. Deloitte has identified five attributes that will drive engagement and make organizations “simply irresistible” to work for. 360iresearch. “It
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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI
Top Rank Marketing
DECEMBER 22, 2023
Report] Within two years marketers will work with an average of 7.5 Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6 channels, and utilize 16.3
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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help
Salesforce Marketing Cloud
APRIL 24, 2024
How it works: from CDP to data warehouse How it works: from data warehouse to CDP How Buyers Edge uses zero copy technology What is zero copy integration? So how does zero copy integration work? Traditional data warehouses work with highly-structured data in formatted tables, and they tend to be quite slow and complicated.
How Salesforce Creates Inclusive Learning Programs to Train the World
Salesforce Marketing Cloud
OCTOBER 26, 2022
million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. Creating a diverse workforce starts with building a work culture that values diversity and equality. Use the five principles of inclusive leadership to create a culture of Equality at work.
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Our year as a B Corp: Looking back (and ahead)
Modern B2B
MARCH 1, 2024
Our biggest area for improvement was ‘Environment’ Without a full understanding of our carbon footprint, there was a lot of work to be done – creating policies and gathering data to better inform us of our impact, whether at our shared office or working from home. So, what’s next?
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What Is a Trailblazer?
Salesforce Marketing Cloud
OCTOBER 14, 2021
trillion in new business revenues worldwide by 2026. After a few years, she decided to pursue flexible work and discovered Salesforce through Supermums , a UK-based Trailblazer Workforce Partner. new jobs by 2026. According to a recent IDC report , the Salesforce ecosystem will create 9.3 million new jobs and 1.6
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7 Best Go-to-Market Strategies for EdTech Companies
SalesIntel
NOVEMBER 17, 2022
billion in 2026 at a CAGR of 16.0% from 2022 to 2026. Optimization of search engines is a broad topic and there are several things that you need to optimize and work on like keyword research, website optimization, and content optimization. billion in 2021 to US$410.2 million, more than $5.9
Automate With Purpose: Benefits and Best Practices of Business Process Automation
Salesforce Marketing Cloud
DECEMBER 11, 2023
Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. billion by 2026, up from $9.8 When done right, BPA can enable new efficiencies, allow employees to be immersed in impactful work, and propel your business to new heights.
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Conversica Next-Gen Chat: AI Is Ready for Prime Time
Conversica
NOVEMBER 21, 2022
percent a year through 2026, when it will hit $900 billion. The best place to begin in the pursuit of this goal is finding ways for people to work alongside AI technologies—thus making people more productive and technology more human.
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Discover the Salesforce Associate Certification: An Entry-Level Credential for New Trailblazers
Salesforce Marketing Cloud
SEPTEMBER 11, 2022
The demand for digital skills is expected to rise by more than 50 percent by 2025 , meaning the future of work will require up-skilling and being ready to take on different or entirely new roles. Preparing for the new world of work is one of the defining business problems of our time. million new Salesforce jobs by 2026.
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Elevate Your Salesforce Career With Trailblazer Mentorship
Salesforce Marketing Cloud
AUGUST 17, 2022
million new jobs by 2026. Working collaboratively in a group setting, you’ll build Salesforce skills and explore different career paths with guidance from mentors and support from peers. Today, Daphne works alongside her mentor at Arkus, one of Salesforce’s Premium Nonprofit Partners, on nonprofit Salesforce implementations.
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Five Takeaways from Advertising Week 2023
Digilant
NOVEMBER 8, 2023
As advertisers work to connect with consumers across critical channels, he’s shared five key takeaways covering everything from platform improvements to redefining the value of this channel. Admittedly, there is still work to be done to bridge the gaps between platforms and the linear world. million people by 2026.
The Beat Goes On: 6 Ways to Repurpose Podcasts
Content4Demand
FEBRUARY 9, 2021
B2B marketers have worked tirelessly over the past year to find new, exciting ways to engage with their audiences. Although podcasts saw a slowdown in the early stages of the pandemic, largely due to the drop in people commuting to work daily, hosts have found their footing and have seen an uptick in listens, downloads and subscribes.
40+ Snapchat Statistics for Scaling Your Business in 2024
SocialPilot
JANUARY 15, 2024
billion in advertising revenue by 2026. The Snapchat statistics above will aid you in planning the content strategy that works best to reach your targeted audience on the platfrom. As of 2023, 54.4% of Snapchat’s advertising audience is female, and 44.6% More than 57% of businesses post video ads on the platform.
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65+ Statistics About Artificial Intelligence
Zoominfo
OCTOBER 23, 2019
72% of business decision-makers say AI can enable humans to concentrate on meaningful work ( source ). 37% of executives say an obstacle to AI initiatives is that managers don’t understand cognitive technologies and how they work ( source ). healthcare economy by 2026 ( source ). Benefits of AI Adoption. AI Trends by Sector.
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3 Reasons To Seize the Trail in 2022 With Trailhead Quests
Salesforce Marketing Cloud
JANUARY 1, 2022
It’s that time of year to set your learning goals and work your way toward achieving them. million jobs will be created in the Salesforce ecosystem by 2026? Happy New Quest, Trailblazers ! Where to start? Look no further—our annual Seize the Trail Quest is here! W hat are Trailhead Quests? Did you know that 9.3
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Everything You Need to Know About Mobile Commerce
Salesforce Marketing Cloud
NOVEMBER 30, 2023
trillion by 2026 — so it’s no wonder that businesses are throwing their weight behind social commerce strategies to get a piece of the pie. All these channels must work together seamlessly to create a smooth omnichannel experience. See how it works Global social commerce sales are estimated to reach $2.9
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Best AI Detectors To Use in 2023
DAGMAR Marketing
SEPTEMBER 29, 2023
In fact, experts predict that by 2026, over 90% of online content will be generated by non-humans. With an AI-text detection accuracy rate of up to 98%, ZeroGPT is a platform worth trying out to see how well it can work its magic. Nowadays, AI is the driving force behind almost everything from emails to webpage content.
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Future Forecast: Cybersecurity Trends in 2024
Bluetext
JANUARY 29, 2024
The good news is that, because of increased awareness of this vulnerability, SMBs’ spending on cyber security is expected to reach $109 billion worldwide in 2026. Security attacks on SMBs are felt deeply throughout the organization, compared to large enterprises that may find more protection in silos and sheer size.
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16 E-Commerce Trends in 2023
SmartBug Media
JANUARY 31, 2023
Increased Use of Influencer Marketing Influencer marketing, in which businesses work with social media influencers to promote their products, is expected to continue growing in popularity. E-commerce companies may need to adapt by offering a seamless shopping experience across all channels.
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What Is Trailhead? All About Salesforce’s Free Online Learning Platform
Salesforce Marketing Cloud
APRIL 25, 2023
trillion in new business revenues worldwide by 2026. Today, she’s a Double Star Ranger working as a Business Analyst Companies are driving Salesforce adoption and increasing productivity by encouraging their employees’ continued learning on Trailhead. million new jobs and $1.6
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3 Ways Trailblazing Companies Partner With Pathfinder To Meet Their Talent Needs
Salesforce Marketing Cloud
MAY 4, 2022
Keep it simple with direct-to-hire from training programs Hear from Pathfinder Trailblazers who have landed roles The ecosystem, working together. million jobs by 2026. We need to nurture a more diverse ecosystem of talent that reflects the communities in which we live and work. Working at Deloitte has exceeded my expectations.
Should You Be a Content Marketing Writer?
ClearVoice
JUNE 17, 2019
Of all the people quoted, Rebecca Lieb best summarized the difference in advertising and content marketing by saying that content marketing is “a pull strategy” that works to attract an audience, versus advertising that sprays or “pushes” the brand’s messages out to an audience. What’s it like to work in content marketing.
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Choose wisely: Higher education marketers take on College Decision Day
Sprout Social
MAY 9, 2022
The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Notre Dame took advantage of the back-end work they already had to do by giving their audience a peek behind the admissions curtain. This year’s slate of social posts placed a premium on creativity. Peek behind the scenes.
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The Future of Content Outsourcing: Integrating AI and Automation
ClearVoice
FEBRUARY 5, 2024
Farming out your content work isn’t going to cut it. It helps your internal teams and content partners reduce manual work while ensuring consistency and adherence to your guidelines. Work with reliable outsourcing partners and discuss how you can seamlessly integrate AI and automation during your content strategy session.
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5 Powerful Benefits of Getting Salesforce-Certified
Salesforce Marketing Cloud
OCTOBER 14, 2021
Benefit 1: Get noticed Benefit 2: Stay hungry for new knowledge Benefit 3: Work smarter, not harder Benefit 4. Work on a top-notch team! You’ve put in the work and now you’ve got a badge of honor to prove to the world that you know your stuff and know how to apply your knowledge in the real world. Get cert prepping!
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AI Is Everywhere — But Are You Building it Responsibly?
Salesforce Marketing Cloud
AUGUST 17, 2022
With applications in fields from medical research and retail services to logistics and personal finance, the global AI industry is projected to reach annual revenue of $900 billion by 2026, according to IDC. But for all the good AI has contributed to the world, the technology isn’t perfect. The bottom line?
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What to know about dropshipping beer & wine
Sana Commerce
APRIL 22, 2022
Fueled by trends like online shopping and cross-border e-commerce trading, this growth is projected to intensify over the next four years, with the dropshipping market expected to see a 32% CAGR (compound annual growth rate) each year from 2021 to 2026. By 2026, online sales are projected to make up more than 20% of the total U.S.
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What Does a Salesforce Partner Do?
Salesforce Marketing Cloud
SEPTEMBER 30, 2022
Partners in action: How it works. As Salesforce grows, so do our partners — in fact, according to IDC, the ecosystem of companies supporting Salesforce customersʼ implementations is five times as big as Salesforce itself today and will be more than six times as big in 2026. What are the benefits of Salesforce partners?
The role of artificial intelligence in business in 2024
Sprout Social
FEBRUARY 29, 2024
billion by 2026. For employees AI’s role in business processes translates to an enhanced employee work experience. This shift towards high-value work fosters a dynamic and innovative work environment. Artificial intelligence in fraud detection and security The global cybersecurity AI market is poised to reach $38.2
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Discover Your Entry Point into the Salesforce Ecosystem with Career Paths
Salesforce Marketing Cloud
JULY 11, 2023
million new jobs being created in the Salesforce ecosystem by 2026, the demand for Salesforce skills is skyrocketing. Learn on Trailhead, join the community, roll up your sleeves, and get to work!” And with 9.3 There’s never been a better time to be a Trailblazer. Meet Sales Professional Nina Serr.
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