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Demystifying Content Syndication ROI: A Guide for B2B Leaders

Only B2B

According to Statista, it would increase to $107 billion in 2026.- Statista Think about it: A great blog post on your site might get a few hundred views. This consolidated view helps you track leads generated from content syndication and attribute them to specific campaigns.

ROI 71
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What every marketer needs to know about programmatic advertising

Martech

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). In the U.S., programmatic digital display ad spending is projected to account for $115.23 4: Making it multi-channel.

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iGaming: Display Advertising Trends 2020

Bannerflow

A recent report highlights that globally iGaming is set to increase to be worth $160 billion by 2026. Indeed, data for display advertising across 2018, 2019, and 2020 shows how critical the European football season – in particular, the English Premier League – is in shaping iGaming ad views.

Display 88
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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

MarketingProfs Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns By 2027 some 20 percent of brands will leverage the fact that they are not using AI in their business as a key differentiating point, while by 2026 80 percent of top creative roles are expected to have a greater mandate to use AI to achieve results that stand (..)

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Signed Up for a Trailhead Account? Here Are Your Next 4 Steps

Salesforce Marketing Cloud

trillion in new business revenues worldwide by 2026. And IDC forecasts that cloud-related technologies will account for over a third—37%—of digital transformation IT spending by 2026. A 2021 study from IDC found that the Salesforce ecosystem will create 9.3 million new jobs and $1.6

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How Salesforce Creates Inclusive Learning Programs to Train the World

Salesforce Marketing Cloud

million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. ori (world view from a M?ori Create and foster a culture of inclusion Discover the Salesforce Training Provider Program See how hiring diverse talent makes a significant business impact.

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2023 Advertising Media Spending – Executive Summary

Bionic

Omnichannel Media Planning and Media Buying As advertising budgets splinter into more and more pieces, it’s more important than ever to have an omnichannel media plan view of your entire media budget across all media channels. I’d appreciate your help with this! Demand Side Platform Market Share ,” Fortune Business Insights, May 2023.