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How You Can Give Consumers More Choice in Advertising

Marketing Insider Group

First-party data is highly valuable because it gives you an insider picture on how users are moving across your sites. billion by 2026. It’s worth the effort to test a variety of headlines, images, and videos to see which grab consumers’ attention and drive site visits. However, first-party data doesn’t tell the whole story.

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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. GoDaddy ’s Managed WordPress added AI to site building and customer relationship management features. Users will get a starter site completely built, with images included.

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What every marketer needs to know about programmatic advertising

Martech

The winning bidder’s ad is served on the site. . An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting. All this takes place in hundredths of a second.

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Demystifying Content Syndication ROI: A Guide for B2B Leaders

Only B2B

According to Statista, it would increase to $107 billion in 2026.- Statista Think about it: A great blog post on your site might get a few hundred views. Also, there are many free content syndication sites where you can syndicate your content to increase your ROI. Choose one that fits your budget and target audience.

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It’s time to teach AI about your brand

Martech

” The operational framework for the model envisages generative AI creating paid media, content and social ads, sites, apps, videos and chatbots, but all within the parameters of the brand it has come to understand. Nevertheless, Frank is bold enough to posit that custom training of AI by brands will be mainstream by 2026.

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eCommerce Explained: The Basics of B2B

Navigate the Channel

trillion in 2026.” If you don’t need a physical storefront, you can skip all the money invested in a brick-and-mortar store—rent, property tax, facilities upkeep and insurance— even though B2B eCommerce companies may require a manufacturing site or warehouse. trillion today to $5.4 and worldwide. Call or email us about this one.)

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Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

trillion by 2026 — so it’s no wonder that businesses are throwing their weight behind social commerce strategies to get a piece of the pie. If a user is accessing your ecommerce site from a mobile browser, pages need to load fast and scroll smoothly. Global social commerce sales are estimated to reach $2.9

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