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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

Brandpoint

What will the PR profession look like between now and the year 2026? Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession. The post Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession appeared first on Brandpoint.

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Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

Report] Within two years marketers will work with an average of 7.5 Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6 channels, and utilize 16.3

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Our year as a B Corp: Looking back (and ahead)

Modern B2B

In 2023, I led a survey to collate our teams’ DE&I data so we could discover what our current baseline was and which identity categories we wanted to focus on to make us a more inclusive workforce. The analysis and findings of the “Diversity at Modern” survey were shared in July 2023 at the summer edition of our employee event, ModFest.

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Elevate Your Business with Outsourced Sales Development

Only B2B

billion by 2026. McKinsey & Company’s research report highlights that companies leveraging outsourced sales development experience a 30% increase in lead conversion rates. A survey by The Bridge Group indicates that companies outsourcing their sales development witness an average reduction of 14.1%

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Worried About Losing Employees? Better Mentoring Could Help

Salesforce Marketing Cloud

Today’s workforce expects to have the ability to connect across functions, reporting lines and interests,” Labin said. A Gallup survey showed a paltry 35% of employees report being engaged on the job. billion by 2026. billion by 2026. The concept of mentoring has existed in the U.S. 360iresearch. “It

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How Salesforce Creates Inclusive Learning Programs to Train the World

Salesforce Marketing Cloud

million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. According to a Glassdoor survey from 2020 , 76 percent of job seekers and employees report that “a diverse workforce is an important factor when evaluating companies and job offers.”.