How You Can Give Consumers More Choice in Advertising
Marketing Insider Group
MARCH 4, 2024
First-party data is highly valuable because it gives you an insider picture on how users are moving across your sites. You could position your ads to run alongside content like “The Top 20 Purses You Need This Spring” or “How to Accessorize With a Handbag.” billion by 2026. However, first-party data doesn’t tell the whole story.
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