Spend on marketing analytics and data infrastructure to grow sharply
Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., Conducting measurement despite “black boxes” (unreliable vendor performance data). and European Union. ” The predicted increase of over 30% is derived from a survey of 200 U.S.
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