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Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., Conducting measurement despite “black boxes” (unreliable vendor performance data). and European Union. ” The predicted increase of over 30% is derived from a survey of 200 U.S.

Spending 141
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Demystifying Content Syndication ROI: A Guide for B2B Leaders

Only B2B

Absolutely, if you can measure its return on investment (ROI). According to Statista, it would increase to $107 billion in 2026.- Next Steps: Measuring Your Success Defining Content Syndication ROI Metrics: Aligning Goals with Measurement The beauty of content syndication lies in its versatility.

ROI 71
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Corporate Traveler Transforms its Business with Vidyard and Salesforce

Vidyard

trillion in new business revenue by 2026. in gains for every $1 Salesforce makes by 2026. Salesforce partners such as Vidyard are part of the growing Salesforce economy, which according to a new study by IDC * , is projected to produce more than 9 million new jobs and $1.6

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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 Get the daily newsletter digital marketers rely on.

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What every marketer needs to know about programmatic advertising

Martech

Traditional media ads can’t measure the true ROI of media campaigns in real-time. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). Was it the creative? Where it ran?

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Corporate Traveler Transforms its Business with Vidyard and Salesforce

Vidyard

trillion in new business revenue by 2026. in gains for every $1 Salesforce makes by 2026. Salesforce partners such as Vidyard are part of the growing Salesforce economy, which according to a new study by IDC * , is projected to produce more than 9 million new jobs and $1.6

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Worried About Losing Employees? Better Mentoring Could Help

Salesforce Marketing Cloud

billion by 2026. billion by 2026. At the same time, companies are now measuring return on investment in their mentoring programs, mining and analyzing data to track success, identify problems, and create the best matchups. The programs are also much more sophisticated in how they measure success,” Walden said.