Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
AUGUST 4, 2011
Storage maker EMC makes particularly good use of Facebook’s “Welcome page. This is an under-utilized tool that enables companies to present an HTML page as their default front door. The advantage of a Welcome page is that you can use all the tricks of an HTML page, including hotspots, embeds and even forms. Use welcome pages to present an attractive and exciting introduction to your company.