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3 Easy Marketing Data Science Projects to Impress Your CMO

ClearVoice

million jobs by the year 2026. With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. The post 3 Easy Marketing Data Science Projects to Impress Your CMO appeared first on ClearVoice.

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What every marketer needs to know about programmatic advertising

Martech

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista).

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As over-the-top (OTT) booms, are advertisers keeping up?

illumin

Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. Ads should be engaging and leave a lasting impression. What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind. This isn’t a new phenomenon, but it is a growing one.

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Why we care about retail media networks

Martech

When you look at impression volume and delivery what ends up happening is it’s concentrated in major mass-market urban areas,” says Charles. Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG.

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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. But what’s most impressive is the 18,000 engagements those Tweets garnered. The subreddit r/ApplyingToCollege has over 784,000 members and impressive engagement.

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Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. According to eMarketer, spend is expected to exceed $867 billion by 2026.

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Programmatic Advertising: What You Need To Know

Digilant

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Advertisers, through their DSPs, automatically bid on those impressions.