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AI-powered martech news and releases: September 12

Martech

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Oracle Cloud ERP’s AI optimizes financial processes, improves sustainability analytics and has predictive cash forecasting capabilities. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions.

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Pay-Per-Click (PPC) Advertising in B2B Marketing

Orange Owl Blog

Businesses can maximise their return on ad spend by continuously refining ad creatives, targeting options, and bidding strategies (ROAS). Data-Driven Insights Pay-Per-Click platforms provide detailed analytics, allowing marketers to track key metrics such as impressions, clicks, conversion rates, and return on ad spend (ROAS).

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Best Practices for Setting Up Digital Advertising Campaigns

Choozle

billion this year, and is forecasted to reach $931.34 billion by 2026. By using metrics such as click-through rates, conversion rates, and return on ad spend (ROAS), you can better understand your campaign’s overall effectiveness. In fact, the global digital advertising market is valued at $701.20

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

throughout the forecast period, indicating substantial growth. billion USD in 2021 to a substantial $876 billion USD by the year 2026. Use the above latest global ad spend stats to outsmart your competitors and generate a higher return on advertising spend (ROAS). billion USD. Techjury ) U.S. Startupbonsai ) As much as 80.5%