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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

Brandpoint

What will the PR profession look like between now and the year 2026? The post Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession appeared first on Brandpoint. Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession.

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Future Forecast: Cybersecurity Trends in 2024

Bluetext

The good news is that, because of increased awareness of this vulnerability, SMBs’ spending on cyber security is expected to reach $109 billion worldwide in 2026. Read our blog on the 2024 Future Forecast from Bluetext. The post Future Forecast: Cybersecurity Trends in 2024 appeared first on Bluetext.

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Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

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2023 Advertising Media Spending – Executive Summary

Bionic

Billion to be Spent on Programmatic Advertising Programmatic advertising, a subset of digital advertising, is forecast to represent 71.4% Huljboom, Peter, “ Media Outlook – dentsu Global Ad Spending Forecasts ,” Dentsu, May 2023. Mitchell, Evelyn, “ Programmatic Ad Spending Forecast Q1 2023 ,” Insider Intelligence, February 24, 2023.

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5 Digital Advertising Trends in Europe 2023

Matchcraft

increase in overall digital ad spending according to eMarketer forecast. Meanwhile, spending on retail media networks is rapidly increasing with expected outlays of €25 billion by 2026. Search spending is expected to increase at a faster rate than total digital ad spending, with Western Europe predicted to see a 9.2%

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65+ Statistics About Artificial Intelligence

Zoominfo

IDC forecasts 75% of commercial enterprise apps will use AI by 2021 ( source ). In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2022 ( source ). healthcare economy by 2026 ( source ). Forrester forecasts one million U.S. The Impact of AI on Employment. AI in Marketing.

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Elevate Your Business with Outsourced Sales Development

Only B2B

Global Industry Analysts forecasts the Sales Outsourcing market to reach $6.9 billion by 2026. Supporting Statistics: A Deloitte study reveals that 78% of businesses believe that outsourcing sales functions improves sales performance and drives growth.