Pay-Per-Click (PPC) Advertising in B2B Marketing
Orange Owl Blog
MARCH 7, 2025
B2B industries have a slightly lower average CTR at around 2.41%. A clear call-to-action in PPC ads can boost CTR by 2.8%. Businesses can maximise their return on ad spend by continuously refining ad creatives, targeting options, and bidding strategies (ROAS). Target ROAS Ideal for maximizing return on ad spend.
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