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Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

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Why Creativity is Critical for Future Jobs…And Branding

Biznology

Many experts believe the answer lies with developing new creative skills that will enable people to adapt and even build on this new technological landscape. And these creative talents will be crucial for making brands more relevant and engaging too. The trend favors creative and independent thinking. The U.S. – In the U.S.

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How to Build the Highest Performing Ad Creative in 2023

Metadata

“Just think about that,” says Jonathan Bland, co-founder of Omni Lab, in his DEMAND session How to Build the Highest Performing Ad Creative. To make sure yours is one of the few they see—and click—you need to invest in creative. Every aspect of your ads, including the headline, creative, and calls to action , must reinforce that.

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What every marketer needs to know about programmatic advertising

Martech

Was it the creative? The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). Data-driven or data-responsive creatives can help you do this. Where it ran? When it ran?

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How to Learn Social Media Without Getting Scammed

Contently

billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. “We Ultimately, the most popular social media content is new, creative, and not something you can do overnight.

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Best Practices for Setting Up Digital Advertising Campaigns

Choozle

billion by 2026. Choose the Right Ad Format and Creative The next step is to identify the right ad format. This is another area where your demographic information plays a major role – it helps brands and agencies personalize the creative, making it authentic, emotionally compelling, clear and concise.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

TechCrunch Threads Launches in EU, Expanding Reach of Meta’s X Rival App European Union-based consumers have been given the ability to use Meta’s Threads social platform — which has gained traction and users since X (formerly Twitter) changed ownership and branding, topping the 100M monthly user threshold, Meta recently announced.