How TikTok is transforming brand advertising
Martech
NOVEMBER 6, 2024
billion by 2026. Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. This resulted in a 700% ROAS and a 14-time increase in sign-ups for LES MILLS+. The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 With over 1.9
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